Aaron and Shane Are Doing It Right
I am sure you read the news about the merger of DomainShane.com and AccidentalDomainer.com. The two blogs are run by friends Shane Cultra and Aaron Wilkin, both of whom have “real” jobs. Aaron and Shane have both done a very good job of building their individual blog brands. Running a blog is challenging for a variety of reasons, and I think the merger will pay off for both of them.
Instead of starting a new blog from scratch, the pair will utilize DomainShane.com for the blog’s website. This is smart for three reasons:
- From a traffic standpoint, DomainShane.com has a larger presence in Google. There are more inbound links and articles on DomainShane.com, and that will be a benefit in terms of traffic.
- I believe Shane and his blog are probably known by more people in the domain space than Aaron and his blog, and that will also be beneficial in terms of traffic and awareness.
- I think that advertising also has something to do with the url decision. It appears that DomainShane.com has more advertisers than AccidentalDomainer.com, and it could be a bit of a pain to make changes, especially for advertisers that have longer commitments.
Shane and Aaron cover different topics on their respective blogs. This won’t cause overlap when it comes to publishing articles. I know there are some people who get frustrated when they write an article and another blogger writes something similar just a few minutes later. I can only imagine what would happen if the coverage was on the same blog!
One recommendation I have to Shane and Aaron is to change the Domaining.com icon. Right now, the icon is a photo of Shane, and now that the blog has two writers, they will probably want to update that graphic.
Shane mentioned that there was further consolidation coming. Perhaps the blog space is a bit oversaturated, but I think the more information that is out there, the better it will be for all of us. I wish Shane and Aaron all the best with the merger and think it’s going to be good for both of them.
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