Alexa Rankings Change Assumptions
If you haven’t seen the Love Logo infographic about domain industry blogs, check it out. It offers some very cool insight into domain industry blogs, including my own. Love Logo has created similar infographics, shared on Hybrid Domainer in December of 2012 and August of 2012.
It’s interesting to compare the numbers, and I especially appreciate the fact that readers of my blog comment so frequently. Yes, the comment numbers are likely juiced by the weekly brokerage listings posts I do, but you can have a look at various posts, and there seem to be great comments in just about all of them, and I appreciate that people are willing to share and discuss the business here.
One thing that has changed most significantly, and perhaps not for the best, are the Alexa rankings of just about all of the domain blogs (domain forums, domain registrars, and other domain industry websites are similarly dropping as well). Taking out a couple of anomalously high traffic days in 2012 due to breaking news stories, my traffic figures aren’t down as much as the Alexa numbers would imply, so I think there’s more to the lower rankings than simple traffic loss.
In light of the higher Alexa numbers (lower is better in this case), I want to share some personal guesses about what may be causing the Alexa rankings changes across the domain blog sphere.
Alexa ranking algorithm changes – Alexa rankings seem to skew to Internet and technology related websites because of the way they are calculated. Perhaps Alexa has been making a concerted effort to change the way it ranks websites to be more fair to general topics. Many of my non-tech websites are performing better in Alexa, despite ranks that are lower than my blog.
Fewer SEOs reading domain blogs – From what I understand, Alexa rankings are at least partially calculated based on the websites that are visited by people who have the Alexa toolbar installed. This is most likely skewed because many SEO experts have it installed on their browsers. As a result of Google updates, domain names aren’t as valuable to SEO professionals, so perhaps they are spending less time reading domain blogs, consequently causing the drop.
Economy causing fewer people to care about domain names – I believe there has been quite a bit of attrition when it comes to investing in domain names. While the people at the top of the food chain continue to do well, it has become more difficult for people in the middle and lower rungs of the business to make money, and many have left the space altogether. Perhaps there are fewer people interested in reading about domain names. I think this will be challenged later this year when gTLDs are introduced, as this will bring much more interest in domain names and new money (maybe not smart money, but that’s a a matter of opinion that can be discussed on another day).
More resources available – With more resources available for people to learn about domain names, the traffic is more spread out, causing lower Alexa rankings almost across the board.
I would be interested in hearing about what you think is causing the drop in Alexa rankings just about across the board in the domain industry.
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