Alexa Site Audit – Is It Worth It?
A friend of mine recently suggested that I put my higher performing websites through an Alexa Site Audit to see if there are any changes I could/should make with regards to site structure, links, meta tags, SEM, SEO, and more. I looked through the site, and it does look like the report is comprehensive, but at $199 per website, it looks like it might be a bit on the expensive side if it’s used on several websites.
I am curious to know if anyone has ever purchased a Site Audit from Alexa, and if so, was the report worth the money? Similarly, was the report actionable for you? In other words, if you aren’t really a developer/programmer/coder, could you understand the recommendations that were made and were you able to make changes to your site to leverage those recommendations? Things like broken links should be easy to fix, but recommendations about getting more inbound links from authority websites might be more difficult and aren’t easily actionable.
Whether you have experience with this report from Alexa or not, are there other companies that offer similar reports and services that can be helpful? I am sure everyone else gets those spammy emails and form submissions that say something like this:
“I’ve helped hundreds of companies increase their traffic and I’d love to show you what my service can do for you. I don’t promise the world, I’m straight forward and to the point … I deliver rankings. My rates are completely affordable and I don’t want to oversell you either, I start small and have my clients begging for more. I won’t take on your site unless I know I can deliver rankings. Reply to this e-mail if you have the slightest interest … you’ll never see rankings the same way again.”
I’d love to know what you’ve used that actually works and has been helpful to your business. From my perspective, there are a whole lot of services offered out there promising the world, but that makes it difficult for website owners to find someone/something that can actually deliver.
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