BBC: Hotels.com Domain Name Originally Bought for $11 Million
There’s an audio interview with accompanying article currently on BBC News with David Roche, the President of Hotels.com Worldwide. According to Mr. Roche, the Hotels.com domain name was originally acquired for around $11 million in 2001.
From the article:
“Speaking to Today business presenter Simon Jack, the entrepreneur explained how the company took control of the market using the internet.
In 2001 the company purchased the name Hotels.com for around $11m and at the time this was thought to be “a crazy sum of money”.
“Now we look back we look back and think, what a bargain,” he added.
When you listen to the audio interview, it seems like Mr. Roche couldn’t recall the exact price, but the $11 million region is the approximate price that he remembered.
Of course, Hotels.com was acquired many years ago for $1.1 billion. Clearly, the $11 million acquisition was a good decision for the company. I often use the Hotels.com story to potential buyers of my domain names as evidence for how an exact match domain name (EMD) can also be used by a company as a standalone brand.
Should this domain name sale be added to various top ten domain sales charts, including the one maintained by Domaining.com, it would rank as the second largest domain sale of all time. The highest value sale remains Sex.com at $13 million.
This figure was an interesting tidbit from an interesting interview.
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