Schwartz Set to Sell Candy.com for $3m | DomainInvesting.com
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Schwartz Set to Sell Candy.com for $3m

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Rick Schwartz has announced that he reached a deal is set to sell Candy.com for $3,000,000 + an ongoing percentage of sales. The domain name was is said to be purchased by an undisclosed US candy maker.

Several months ago, I believe Rick had been forwarding traffic from Candy.com to Hersheys.com, but I don’t know if this might be a precursor to the sale.

The recent million dollar + sales of names like Auction.com, Toys.com and Candy.com show that the domain market is still strong at the top.  Brands are great, but one word category killer .com domain names that get significant type-in traffic will always get type in traffic, and these domain names can consistently drive revenue for a company.

***Update***

Although the title of Rick’s article says “Rick scores a sweet deal,” indicating that a deal was finalized, some of the content from inside the article indicate that the deal might not be completely closed yet.  “In what will be another landmark deal, I am able to report that Candy.com is set to sell for $3M plus an ongoing percentage of sales to a US based candy company.” I don’t think Rick would have reported this on his blog if he wasn’t certain it would close, but I wanted to post this update.


About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.


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Comments (11)

    Rob Sequin

    No wonder why he is always smiling in his pictures.

    I think the auction.com/toys.com and now candy.com sales are going to make big mainstream news.

    There is so little good economic news out there.

    March 18th, 2009 at 11:11 pm

    David J Castello

    Rob:
    That’s not a smile, that’s a Snicker.

    March 18th, 2009 at 11:41 pm

    David J Castello

    I know, but the singular worked better in the sentence :)

    March 18th, 2009 at 11:46 pm

    mark

    Sweet!

    March 19th, 2009 at 12:42 am

    Great Leaders

    A very sweet sale.

    Part of the appeal of these .coms has to be browsers defaulting to .com, but what if they stop doing that? People will still type in .com but those who don’t will no longer end up at .com.

    March 19th, 2009 at 3:13 am

    Borat

    Horray for the american .com. I love the name domain and american candy bar called Hershey Squirts.

    March 19th, 2009 at 3:55 am

    Jim Holleran

    Rick,

    % of future sales is smart move. Candy is “recession” proof for sure.

    March 19th, 2009 at 10:42 am

    Joe

    I saw this reported on **REMOVED SPAM** and want to publicly congratulate Rick for all he has done to expedite the recognition of .COM domains. All along he has preached that .COM is where the action is and will continue to be. Once again, he is correct; and, while .Biz, .Net, .Org, .Mobi and tons of country code boats are stagnant, Rick is able to conjure up a huge sale like this. Congrats and kudos to him!

    March 19th, 2009 at 12:36 pm

      Elliot Silver

      @Joe Never heard of the random domain name you posted, so I removed it as spam.

      March 19th, 2009 at 12:37 pm

    Borat

    I heard about this news at my favorite usa truck stop bathroom wall. It says on the wall “Candy has big tits”
    This means a lot of money righT ?

    March 19th, 2009 at 10:06 pm

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