Brian Null on Founding Team of Brook
I use Twitter quite a bit, but I’ve done my best to keep the number of people I follow to a minimum (right around 200 or so). I do this because I don’t want to miss something interesting from one of these people as a result of having too much “junk” in my news feed. Long time domain investor, Brian Null of MO.com, is on the founding team of a new Twitter product called Brook that can help people like me.
The way Brook works is that I can select specific people I follow on Twitter that I deem important. In the morning, Brook sends me a summary of the top tweets from the people I chose as important to me. This should prevent me from missing articles and messages from people I respect, and it will allow me to follow additional people on Twitter. It’s a great way to keep tabs on friends, colleagues, competitors, and publications, while opening up my Twitter feed to additional people and businesses
Venture capitalist and Adventur.es CEO Brent Beshore and Bookd.com Founder Jamie Stephens originally built Brook for their own use to help them manage the Twitter noise. Brook became such a valuable part of their daily routine; they shared it with some friends and colleagues. The positive feedback from those early users convinced Brent and Jamie they had something other Twitter users would find beneficial, so they brought on Brian and Dave Oster to round out the team as they roll out publicly.
One suggestion I think would be helpful would be to give users the option to receive a morning and afternoon update. Perhaps Brook could even send out a real time email if a tweet becomes particularly popular. This would allow users to take action on a tweet that is time sensitive.
Try out Brook when you have a chance and see if it helps you as it’s helping me.
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