Buy It Now Links & Buttons from Escrow.com
When I have a domain name with a set price, I don’t want to have to pay a commission to a brokerage or marketplace if the buyer visits my domain name with the intention of buying it. I also don’t generally use Paypal for 4 figure + domain sales, so I needed to have the ability for a buyer to easily start an escrow transaction.
Brandon Abbey emailed me last week to let me know Escrow.com is now offering domain investors the ability to easily create links or buttons that can be implemented on their landing pages to allow buyers to agree to a price and start an escrow transaction. Sellers no longer need to take extra steps to become authorized to do this, as this rollout enables all customers to create these links and buttons for any products.
I reached out to Brandon for details about this, and here’s how it works:
“Visit this page on Escrow.com and sign in or register. You have the option to register as a user or a partner, both registrations will offer the same features. If you are a marketplace or have a large portfolio we suggest registering as a partner. The Escrow.com Customer Service Team will follow up on all partner signups directly. At the top of the screen you will see Buttons, Your Buttons and Bulk Import. For setting up individual Buy Now buttons just choose Button and proceed. Your Buttons will show you everything you have set up and allow you to make any pricing changes. The Bulk Import feature allows you to submit a spreadsheet with all your items and prices. Escrow.com then returns a unique button/link for every single item.”
One thing that marketplaces and brokerages offer that is advantageous to many is that you don’t need any technical expertise or added costs to get started. With the buttons and links from Escrow.com, the domain investor will need to know how to embed the code, and it will also be necessary to create and host the landing page. For some people, this isn’t feasible and the marketplaces and brokerages will still be a better option. For people who want to save on commission and work directly with buyers, this is a good option. That being said, a person could still use the link in an email to a prospect, and they could also use it in domain forum sales threads to make it easier to buy a domain name.
I spoke with Escrow.com CTO Jason Whitlow, and he told me that there are more features coming very soon. For instance, bulk modifications will be included in the next release, allowing people to increase or decrease prices easily. I was also told that Escrow.com will be adding more features to their Broker functions in the first quarter.
There is no additional cost or commission fee to use the buttons, and the only thing needed to get started is an account at Escrow.com.
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