Coca Cola Acquires AHH.com
101 Domain

Coca Cola Acquires AHH.com

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I was checking out some three letter .com domain names this morning, and I came across an interesting landing page on AHH.com. The landing page says “There are over 34,755 ways to explain how Coca-Cola makes you feel, and one way to describe them: Ahh.” There’s a button below the graphic imploring people to click to “explore the world of AHH,” and clicking that takes visitors to another unique url: ahhhhh.com.

I did a bit of research, and it appears the domain name was acquired just last month, most likely between April 9 – April 24. On April 9, the Whois records showed that the domain name was registered to the previous owner of the domain name, Adams, Harkness & Hill. On April 24, Whois records shows Coca-Cola as the domain name’s registrant.

According to a 2001 Boston Business Journal report, Adams, Harkness & Hill is/was a Boston-based investment banking firm. A Google search for the company didn’t yield a corporate website in the top results. Using the Whois email address for the previous registrant, I was able to see that AHH was acquired in 2006 by a wealth management firm called Canaccord Genuity.

Screenshots.com doesn’t show a website on AHH.com from between 2007 until now, so I don’t know if AHH.com was in use or if it was used as a forwarder to the acquiring company’s website.

Fast Company has an article about Coca-Cola’s usage of the branding, and you’ll want to check it out if you’re interested in the Coca-Cola campaign.

I didn’t see any sales reports for AHH.com, so it was most likely acquired in private for an undisclosed sum. Whatever the cost of the domain name was, I am sure it was worth it for this campaign.


About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.


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Comments (4)

    todd

    Its a big marketing campaign they are doing. They registered every AHH.com variation, AHHH, AHHHH, AHHHHH etc…. all the way to 63 characters in dot com. Every page is a little different.

    /www.ahhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh.com/

    May 21st, 2013 at 12:19 pm

    Adi Weitzman

    Anyone think coca cola will register 34,755 domain :)

    May 21st, 2013 at 1:08 pm

    Darryl

    Fair to say that Coca Cola gets domains.

    May 21st, 2013 at 2:43 pm

    Claude

    I think the value of my “Ah” domains just went up. CinemaAh.com | CameraAh.com, and a dozen more.

    Perhaps the creative behind this campaign saw my NamePros BigDataAh.com post, it got dissed and I made ah case.

    I got PIZZERIAH today as it truly ‘goes better with Coke-A-Colahh’.

    May 21st, 2013 at 8:25 pm

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