Creating Stickiness – Bringing Visitors Back & Making Money
The goal of most websites (and businesses) is to generate “stickiness,” which is basically attracting visitors and keeping them coming back to the website or business for more of what is being offered. There are various ways a company or website can create stickiness, such as providing updated news and information (which can be time consuming and expensive) or having the visitors create their own content to bring them back.
Yesterday, I launched a forum on TropicalBirds.com in an effort to create stickiness. I have been very happy with the growth of the site so far, but I want to give visitors a reason to return. I continue to add new content and videos to the site (no need for .TV – joking – take it easy), and traffic is rising as it gains traction in Google. Although the site hasn’t gained much traction in Yahoo yet, I am optimistic that it will come in time.
I added links to the forum on the sidebar of every page in TropicalBirds.com, and I also added calls to action throughout the site. Since tropical bird watching is a fairly popular hobby, I believe people will be interested in discussing everything related to tropical birds in the forum. Hopefully this will create stickiness, which should help the site grow.
The challenge will be turning the eyeballs into dollars. Based on my minimal experience so far, I believe there are plenty of advertisers in this space who will be interested in capturing the attention of tropical bird enthusiasts who visit the site, and I will be able to accommodate their advertising needs when the time comes. As I mentioned before, when I reached out to bird breeders about free listings on the site, I had one breeder who requested a featured listing on the site, and now she is the featured breeder in six categories.
While generating advertising revenue isn’t as easy as that was, I believe advertisers will want to put their products in front of interested eyeballs. I am spending the time and money to build a place for likeminded people to discuss tropical birds, and I wanted to share this strategy with those of you who are in the midst of development. As always, if you have any questions, I am happy to help if I can.
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