Did GoDaddy Turn Off Premium Listings During the Super Bowl? | DomainInvesting.com
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Did GoDaddy Turn Off Premium Listings During the Super Bowl?

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For domain investors who list their domain names with Go Daddy’s Premium Listing program, the Super Bowl commercial was possibly expected to bring a big bump to sales. With massive amounts of website traffic, premium listings should have received significant exposure during the game.

According to what I heard from a few sources, Go Daddy allegedly turned off the Premium Listings program at some point before or during the Super Bowl, just as the company was to experience a huge spike in traffic to its website. The listings are now showing again, but they were absent during the high traffic time when the Super Bowl ads were shown.

From a business perspective, shutting down the premium listings would have made sense since the company may have wanted visitors to focus solely on new registrations. As a domain investor, this is a pretty frustrating thing to have happened.

When I learned about the .CO Super Bowl commercial, I recommended that people leverage it to sell their premium domain names at Go Daddy. It’s a shame that domain investors apparently didn’t get the opportunity to sell some of their domain names during the Super Bowl


About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.


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Comments (12)

    Kenny Goodman

    Those ads will cost an absolute fortune so Godaddy will just utilize their best monetization model for that market and that period.

    February 7th, 2011 at 12:38 pm

    mrx

    I doubt many people dropped their beers to register a domain.

    The publicity may have been good but I dont’ think we’ll know how sucessful the ad was for a few weeks, despite the rosy press releases.

    February 7th, 2011 at 12:42 pm

    jamie

    Interesting. I wonder why they would send out a PR to get people to list with the pls last week and then pull it during huge traffic?

    Maybe the pls drags down servers and it was the easiest thing to take offline to free up some space?

    February 7th, 2011 at 1:31 pm

    Gazzip

    “I doubt many people dropped their beers to register a domain. ”

    Agree with mrx

    People wait all year to watch the SuperBowl and then rush of in mass right in the middle of it to buy a domain after seeing a 30 second ad.

    I find it incredibly hard to beleive that people could EVER be that gullable.

    It may be good for exposure but the REAL results of the ad will take some time to take effect, if it ever does.

    February 7th, 2011 at 2:33 pm

    Joel

    It was not a DR Campaign.

    February 7th, 2011 at 3:32 pm

    Jake

    I noticed this as well. I was pretty disappointed.

    February 7th, 2011 at 3:38 pm

    page howe

    it could be they didnt want the rush of chargebacks “ohh i thought the name was $11.99.. and i saw the “this name is available ”

    but my credit card got dinged for $2400.

    page howe

    February 7th, 2011 at 4:12 pm

    JOey Starkey

    Making a 30% commission on a $2400 domain sale should would cover a lot of those $11.99 .com and overpriced .co’s.

    Not to mention the GoDaddy.co commercial was a letdown in my opinion.

    February 7th, 2011 at 4:27 pm

    Landon White

    The Commercial was a FLOP! (at the bottom of the Network TV survey)

    Shutting Down Prem was a cover to explain why there
    was no sales.

    Real Reason: Godaddy had NO increase in Traffic…

    This .Co thing is TURNING every one into a CON!

    February 7th, 2011 at 4:42 pm

    Clay Burt

    I didn’t notice it, but if they did I think that is pretty shady business practice…

    February 7th, 2011 at 5:14 pm

    Adam

    The answer from GD directly is yes.

    February 7th, 2011 at 5:29 pm

    Rob Sequin

    concur with Adam.

    Premium sales were disabled and confirmed by GD.

    February 8th, 2011 at 12:25 pm

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