Did GoDaddy Turn Off Premium Listings During the Super Bowl?
For domain investors who list their domain names with Go Daddy’s Premium Listing program, the Super Bowl commercial was possibly expected to bring a big bump to sales. With massive amounts of website traffic, premium listings should have received significant exposure during the game.
According to what I heard from a few sources, Go Daddy allegedly turned off the Premium Listings program at some point before or during the Super Bowl, just as the company was to experience a huge spike in traffic to its website. The listings are now showing again, but they were absent during the high traffic time when the Super Bowl ads were shown.
From a business perspective, shutting down the premium listings would have made sense since the company may have wanted visitors to focus solely on new registrations. As a domain investor, this is a pretty frustrating thing to have happened.
When I learned about the .CO Super Bowl commercial, I recommended that people leverage it to sell their premium domain names at Go Daddy. It’s a shame that domain investors apparently didn’t get the opportunity to sell some of their domain names during the Super Bowl
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