DL.com Auction Price Lowered: Opening Bid in at $165,000
If you’re interested in bidding on the DL.com domain name, currently at auction via Hilco Streambank, I received an update about it that I want to share. The opening bid price has been lowered from $200,000 to $165,000, and the domain name now has one bid. There is no reserve price on this auction, so it will sell to the highest bidder upon closing on October 31.
Because of the former owner of the domain name, Hilco has received some non-domain industry press about the auction, and perhaps that is what attracted the bid. My guess would be that it is a domain investor who placed the bid, since $165k for a 2 letter domain name like this is pretty solid. Prior to the auction, my company made a 6 figure offer for it, but it was a bit below this opening bid, and my offer was not accepted.
If I was going to guess, I would say the auction will close significantly higher than the current bid price, and the fact that there is a bid may spur other bidders to take action. Prospects for the name would include Delta Airlines (has the IATA Code of DL), Dolby Laboratories, DL & Company, or perhaps a law firm that previously competed with Dewey & LeBoeuf.
Update: DL.com sale price was $210,689.
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