5 Reasons Why Domain Consolidation is Important | DomainInvesting.com
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5 Reasons Why Domain Consolidation is Important

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As I was going through my domain name registrar accounts to change passwords due to the Heartbleed bug, I realized how fortunate I am to have domain names registered at just a few domain registrars. I don’t know how many domain registrars are vulnerable due to the bug, but I do know account security is one of (if not) the most critical components to a domain registrar.

If you are able to do so, I strongly recommend consolidating your domain names at one, two, or three domain registrars for a number of reasons, and I want to share five of them with you. If you have other reasons why you think consolidation is important, feel free to share a comment. If you disagree with me and feel that your domain names should be spread out amongst a variety of domain registrars, you are welcome to share your thoughts about that as well.

1) Account Security – The fewer domain registrar accounts you have to manage, the less worry there is that one of your registrar accounts will be hacked and stolen. You don’t have to rely on the security of many different registrars to protect your domain names. Instead, you can find what you think is the most secure registrar and lock down your accounts as best as you can within their parameters.

2) Pricing – The more domain names you register at a particular domain registrar, the greater likelihood that you will get better pricing on registrations, transfers, and renewals. If you have a large book of business at a particular registrar, you will likely get much better pricing, especially if you use other services like email and hosting.

3) Account Representation / Management – At most major domain registrars, larger accounts will be assigned an account manager or account representative. If you ever run into any technical support issues, your account rep should be able to troubleshoot or ensure that your support ticket is looked at quickly. Many registrars empower their account reps to make account changes you request to save you the time of having to do it on your own.

4) Death or Change of Management – For some people, this might be the biggest concern. If something happens to you and you are incapacitated or you die, someone else will have the responsibility of overseeing your estate or business. If your domain names are at a small number of registrars, this job will be much easier, especially if you have an account manager already.

5) Location / Jurisdiction – The domain registrar’s location may determine what it can or cannot do for you if there’s ever a legal issue because they are beholden to the laws of their jurisdiction. Additionally, when a complainant files a UDRP, they can choose the jurisdiction – either that of the domain registrar or the domain registrant. I am not a lawyer nor do I have any legal experience, so I won’t dive too deeply in this.

I am not going to endorse or recommend one registrar over another for a variety of reasons, but I think it is wise to have your domain names registered at as few domain registrars as possible.


About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.


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Comments (3)

    Adi Weitzman

    I think another reason would be organization. When you are managing a portfolio across 5 or 6 different registrars, you tend to look track of names.

    April 10th, 2014 at 2:04 pm

    Frank Schilling

    One point you left off Elliot is solvency.. What happens when your existing registrar starts to loose registrations and then in the moment where they no longer become viable they start to act in ways against your best interest? Several years ago an Asian registrar got sued for cybersquatting and then as they started to fall apart they took many of their customers generic names calling them their own!

    Against this backdrop I would be remiss if I didn’t offer Uniregistry.com as your consolidation registrar. Uniregistrar is a wholly owned subsidiary of Uniregistry and has exclusive license to the Uniregistry brand. The parent registry is backstopped by the ICANN ebero process.

    Uniregistry is built to last and has features now that other registrars don’t .. We have a transfer resolution center which is a tool to facilitate easy transfer of your names and tell you what went wrong with any name in the job. We only charge you for names that transfer in.

    Once onboard, you’ll have access to a suite of tools to facilitate the bulk management of names including deletions for unwanted names, push transfers between accounts and integration with the DomainNameSales.com marketplace to increase the number of sales transactions you are doing (and for more money). You’ll have access to DNS’s patented iPhone app which acts as a front end CRM to allow you to facilitate sales between buyer-seller-and broker.

    There are additional features launching in the coming weeks to help you manage intellectual property, communications from lawyers, just a host of features to help small and large account holders.

    Remember – we all started with one name, even me. I built Uniregistry to scale from that first name. In 20 years people will not know who started Uniregistry, but they will know this registrar.

    We look forward to serving you. : )

    April 10th, 2014 at 2:54 pm

    Jackie Goldstein

    I agree 100%. I have my domains mainly at 2 different registrars – mainly for your reasons 2 & 3. I have a handful at others, simply as a result of auctions, etc.

    A little while ago, I sold a domain and was then contacted by an account rep asking me why the domain was moved out. Subsequently, I was offered discounted pricing as you suggested – and also had him immediately resolve a problem I had about a week later.

    April 10th, 2014 at 4:37 pm

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