Your Domain Name Should Sell Itself
I am of the opinion that if you have to explain what your domain name means or why the domain name means something, you probably should not use outbound marketing to sell the domain name.
It seems like every day, I receive at least one email from someone trying to sell me their domain name(s). As a domain investor, I understand why these people are reaching out to me, but I feel badly when I receive a large list of domain names that make no sense to me and don’t really seem to be worth anything unless someone wants to use one as a brand.
Some people seem to believe that if they explain to me what their domain name means, I will be more apt to buy it. Unfortunately, the opposite is more likely to happen. If someone has to explain the meaning of a domain name to me, I will have less interest because I don’t really want to acquire a domain name that is inherently confusing.
There are plenty of brands that use confusing domain names, so that means there is hope for some of these people who own domain names that need to be explained. However, it’s very difficult to convince someone that they should buy a particular domain name for a brand. In these cases, inbound inquiries are the best way to profitably sell a confusing (perhaps “brandable”) domain name. If a company has decided that they want to use a particular domain name for its brand, as the owner of the domain name, you have the leverage if they inquire about it.
The next time you decide to use outbound methods to sell me or someone else a domain name, please realize that if you feel the need to explain what the domain name means or why it would have value, you probably should refrain from sending the email. The domain name(s) may have value to someone or a company, but it won’t it’s very challenging to convince someone to buy a confusing domain name if they don’t already have plans to use it.
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