DomainInvesting.com Rebranding Series: Website Optimization
Before rebranding my blog to DomainInvesting.com and consequently changing the url, one of my greatest concerns was the impact on traffic to the website. Since this venture is a business with paying advertisers, I needed to make sure that the rebranding would have minimal impact on traffic, and if there would be an impact, it needed to be short lived.
While getting together with Braden Pollock at TRAFFIC Las Vegas, I happened to meet Jason Hennessey of Everspark Interactive. The three of us spent a couple of hours discussing business, and I left the meeting wanting to work with Jason on a future project. When I decided to change the domain name and rebrand to DomainInvesting.com, Jason was one of the first people I called in order to strategize.
With my blog, I never did any link building or paid much attention to search engine optimization. I am proud to say that traffic and links to the site are 100% organic, and I knew this would be helpful with the rebranding. I also knew there were many onsite issues that needed to be corrected though, and I chose to work with Everspark because I knew they would be able to help me with these efforts and could also give me advice regarding onsite SEO and other website optimization tips.
In the video interview with Jason Hennessey that is embedded below, I discuss the scope of the project and Jason discusses what Everspark did to help with onsite web optimization. Apologies in advance for my poor interview skills. I probably should have worked off of some sort of script, but I winged it, as you can tell.
So far, these efforts are already paying off. I compared traffic from the week before rebranding to a week in early November, and the number of unique visitors was up 39.85% while the number of total visits was up 31.20%. Making the numbers look even better, there were 16 articles posted during the week in October but only 14 articles posted during the week in November.
I am very happy with Everspark Interactive, and I will certainly work with them again on a future project.
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