Don’t Buy Brandable Domains Just Because a Company is Buying Similar Names
I wanted to share an email I received without identifying the person who sent it or the names mentioned in the email. The reason I’d like to share it is because I know more people think like this, and I would like to offer my advice.
I just registered the following super-domain names: SuperXYZKeyword.com, SuperXYZKeyword.com, SuperXYZKeyword.com, SuperXYZKeyword.com, SuperXYZKeyword.com. Do you think Supermedia/Idearc would want to buy these domain names from me? I think they are valuable.
I’ve said it many times, but I want to reiterate it. Just because one company is buying a particular type of domain names, does not mean similar domain names have any added value – especially when they are “brandable” domain names. It’s more than likely that the company went out to acquire the names they were interested in buying, and they opted to not buy others.
I personally do not believe “Super” keyword domain names have any value aside from the value added by SuperMedia when they choose to develop them. Likewise, similar brandable names bought by other companies might not have value if the company doesn’t want to buy them.
Before you go out and register names like these, you should ask yourself why the particular company didn’t think of these domain names before, when they were buying their other names. It’s likely they just weren’t interested and/or had a specific plan in mind for specific domain names.
If you do feel the “need” to take a chance and buy them, don’t buy more than just a couple. Before you know it, you will own dozens or hundreds of names with similar backgrounds, and it’s likely that you won’t sell them.
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