Donuts Website Now Found at Donuts.Domains | DomainInvesting.com

Donuts Website Now Found at Donuts.Domains

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When Donuts first launched, the company used a .CO domain name, Donuts.CO, for its website. The company recently changed its url to Donuts.Domains. I presume this news was announced at DomainFest Asia (and reported via tweet by Colin Campbell of the .Club Registry):

The new gTLD domain names were obviously not available to use when Donuts founded in 2010. Appropriately, the company chose to use a non-.com domain name for its venture.

Donuts operates the .Domains registry, so it makes sense that the company would rebrand its url to a .Domains domain name. .Domains was released in March of 2014, and according to nTLDStats.com, there are around 7,300 .Domains domain names registered at this time.

I am not sure when Donuts changed its url to Donuts.Domains, but if you search Google for the company, you can see the .Domains website is already indexed. It looks like Donuts is smartly practicing what they preach. This should also give the company’s Name.Kitchen website another “not-com” case to highlight.


About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.


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Comments (20)

    steve

    They can change their domain to anything and nobody would care. Nobody visits their site. Not newsworthly

    September 5th, 2015 at 8:01 am

      Elliot Silver

      Simply based on the fact that I have visited their website on multiple occasions, you are wrong.

      September 5th, 2015 at 8:12 am

      steve

      didn’t mean literally nobody. meant extremely few

      In reply to Elliot Silver | September 5th, 2015 at 9:31 pm

      Mark

      Sounds like Steve may be a bitter .NET investor who can’t come to grips with the reality of the changing domain extension landscape.

      Sorry Steve the new gTLD’s aren’t going anywhere, just ask ABC.XYZ.

      In reply to steve | September 9th, 2015 at 12:33 am

    Simon Cousins

    Yeah, I care and like a hundred industry pros here at DOMAINfest.Asia cared. Why the Donuts hate? They’re a leader in the industry that helps us feed and clothe our children.

    September 5th, 2015 at 8:35 am

      Francois

      Can they also help feed mine?

      In reply to Simon Cousins | September 5th, 2015 at 11:35 am

    Xavier Lemay

    So longer domains are increasing in demand and so value? (JK)

    Thank you for sharing! :)

    September 5th, 2015 at 11:21 am

    Colin Campbell

    Not certain when it broke but it was the first I heard that they dropped the .co of their own .domains. Andy did a great job representing Donuts at the show. They are very lucky to have her work for them.

    Colin

    September 5th, 2015 at 2:46 pm

    M. Menius

    I view the .domains tld as a more intuitive web address than the .co and particularly better suited for Donuts. Represents their obvious specialty area.

    September 5th, 2015 at 5:43 pm

    steve brady

    donuts twitter page still displays the .co

    When you have employees it can take till Monday to delegate the update.

    https://twitter.com/DonutsInc

    September 5th, 2015 at 6:22 pm

    Yollo

    Before: Dumb

    Now: Dumber

    September 5th, 2015 at 9:43 pm

    David Thornton

    I’m almost certain that Donuts have been resolving and even publishing donuts.domains in some instances for quite a while. The .co is nice when brevity is required however their decision to predominantly make use of a .domains is more fitting and less likely to confuse given they aren’t the registrant of the .com and probably aren’t intending to acquire that domain name. In fact buying the .com would negate a lot of their efforts to promote their own gTLDs.

    Perhaps Donuts could modify their WHOIS web page so that the domain name queried also appears in the URL allowing direct querying from the browser address bar. Their static web page for WHOIS is a pain!

    September 5th, 2015 at 10:33 pm

    TLDs.xyz

    old..
    Donuts moved to .domains a few months ago.

    September 6th, 2015 at 10:18 am

      Elliot Silver

      Surprised that I didn’t see it mentioned anywhere until Colin’s tweet.

      In reply to TLDs.xyz | September 6th, 2015 at 10:39 am

      Miller

      Proof that the very first comment was correct

      In reply to Elliot Silver | September 7th, 2015 at 8:06 am

      Elliot Silver

      I have visited their site but always typed it in and didn’t notice the change.

      September 7th, 2015 at 8:10 am

    TLDs.xyz

    BTW I guess it was my idea. Please look at this https://www.namepros.com/threads/dot-company.819344/#post-4626222 (March, 2014)

    Donuts should hire me :)

    Best regards,
    Russell P.
    Domain Specialist | Pro.company, LLC

    September 6th, 2015 at 11:19 am

    TLDs.xyz

    BTW I guess it was my idea. Please look at this
    namepros.com/threads/dot-company.819344/#post-4626222 (March, 2014)

    Donuts should hire me :)

    Best regards,
    Russell P.
    Domain Specialist | Pro.company, LLC

    September 6th, 2015 at 11:22 am

    Danny Welsh

    You actually kind of have to give them props for not registering DonutsDomains.com as well, to capture some word of mouth leakage among people who are telling someone new about “this donuts domains” company without explaining their gtld branded domain and the referral naturally ends up typing in DonutsDomains.com

    9/9/15 1:19 EST currently non-registered. http://www.whois.com/whois/donutsdomains.com

    I mean, if it’s intentional for positioning purposes of gtlds you’d give them props. If it’s just an oversight, I expect it’ll be rectified soon.

    September 9th, 2015 at 1:21 am

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