Double Dose of Development Tips: Develop Complementary Sites & Use a Coming Soon Page | DomainInvesting.com
Neustar Domain Names

Double Dose of Development Tips: Develop Complementary Sites & Use a Coming Soon Page

12

I want to offer you two separate development tips today, although they aren’t exactly related to each other. I have had very good luck with DogWalker.com, a site which now boasts somewhere around 80 paid/paying customers. As more and more companies signed up, I began to seek ways to scale this model.  $10-20k/annually is great revenue for a website like this, but it’s not exactly enough for someone to do full time – even if it grows at a 15% clip.

I thought about different ways to scale, and one idea I had was to acquire another domain name in a similar vertical. I wouldn’t want to cannibalize my listings by marketing a product that was too similar, yet I would want to offer something that was different, enabling me to have a cross-marketing opportunity. I sought out quite a number of names, and most owners were asking for more than I would be willing to pay – even knowing that the model would work. I finally came across CatSitter.com, and made the acquisition.

CatSitter.com will be a great complementary website, and it is going to make money. Not only does it get traffic (had 19 visits yesterday), but many companies that offer dog walking also offer cat sitting services and/or cat boarding. I also paid much less for CatSitter.com, and I can use the same platform as DogWalker.com, lowering my development costs. I can then pass the savings along to customers, in the form of a cross-marketing discount.

One of the smartest things I did after launching DogWalker.com was contact several large organizations and franchises to seek their assistance marketing to members/franchisees, and the largest pet care company agreed to do so. The result of this was that I have about 18 listings from one company’s franchisees throughout the US, and more franchisees sign up each day.  Many of these franchisees offer cat sitting services, and I already have commitments from paying customers on DogWalker.com who are waiting to pay for a CatSitter.com listing when the site goes live.

The second development tip I have today is somewhat unrelated, but it’s important. Despite the fact that CatSitter.com is making a bit of money at Parked, I have taken the parked page down and put a search engine optimized coming soon page up. I anticipate launching the site very soon, but I want the visitors to know there is something better coming. I stupidly forgot to do this several days ago, but it will be going up shortly.

Not only will this be used for lead generation in the meantime, it will also be used to show Google/Bing that something is coming after being parked for 8 years. When I did this with DogWalker.com for 3 weeks, I had 3 inquiries (plus 3 or 4 sale inquiries), and the site launched as a PR1.  Although there will be less time in between the coming soon page and the site for CatSitter.com than there was for DogWalker.com, it’s still something I am going to do and would advise you to do.

Well, that’s it for me for today. Hope these tips were helpful!


About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.


Reach out to Elliot: Twitter | | Facebook | Email

Comments (12)

    TeenDomainer

    Great tips and nice idea to pick up the Cat domain and expand your network of sites using the same platform. Thanks for keeping us updated on what your doing.

    January 12th, 2010 at 4:29 pm

    Steve M

    Prrrrrrrrrfect choice. 😉

    January 12th, 2010 at 4:34 pm

    SL

    DogWalker.com is top notch, pun intended. Very nice job Elliot.

    January 12th, 2010 at 5:22 pm

    Leonard Britt

    Thanks for sharing your experience with this project. Best of luck!

    January 12th, 2010 at 7:17 pm

    Arseny

    Thanx for great blogpost.

    Elliot, as far as I remember you like WordPress – there’s a free wordpress theme for sites “under construction” – LaunchPad.

    Cheers,
    Arseny

    January 13th, 2010 at 2:59 am
    January 13th, 2010 at 3:03 am

    Stephen Douglas

    El-Sil,

    Please let us know when you’re going to stop being such an innovative SOB. I’m getting jealous, and that’s not an emotion I usually deal with.

    Seriously – your thinking about the cross marketing is PURRRRRRFECT!

    I’ll buy an ad for my “kittyvet.com” domain. Let me know when you’re ready for advertising on CatSitter.com.

    Congrats again for blowing up the old and laying the foundations for the new…

    January 13th, 2010 at 5:28 am

    Johan

    Interesting project, and a nice way to extend your market!
    Looking forward to seeing the launched site, and maybe hear you sharing more stats as the sites grows!

    January 13th, 2010 at 6:19 am

    Domaintreats

    Elliott, I’m really jealous of this site and have a similar domain (not competitive) that could follow this model. Would you mind sharing the platform you used for dogwalker.com?

    January 13th, 2010 at 8:41 am

    Borat

    I sell catshitters.com for sale buy now $4000

    January 13th, 2010 at 3:15 pm

    Kevin

    You beat me to it! I had CatNanny.com lined up for a similar service. Perhaps you would be interested in acquiring it instead?

    January 21st, 2010 at 4:52 pm

    Elliot

    @ Kevin

    Sorry, no.

    January 21st, 2010 at 4:53 pm

Leave a Reply

Name *

Mail *

Website