Sold for $12.6 Million |
101 Domain Sold for $12.6 Million


etf-com-logoAccording to a Securities & Exchange Commission quarterly report filing (10-Q), the domain name and website were sold earlier this year for $12.6 million. The deal was originally announced in a press release in March, although the price was not revealed until this recent filing. As you probably know, ETF is an acronym for “exchange traded fund,” and has been an active website.

The buyer of the domain name and website is Bats Global Markets, a publicly traded company. According to the about us page on, Bats Global Markets is “a leading global operator of exchanges and services for financial markets and the world’s No. 1 market for ETF trading.

Here’s what the SEC filing had to say about the domain name and website:

“On April 1, 2016, the Company completed the acquisition of for $12.6 million in cash. is a provider of exchange traded fund (ETF) data, news and analysis, with approximately $3.0 million in annual revenue for 2015. The purchase price was allocated to goodwill ($8.5 million), intangible assets ($3.5 million) and working capital ($0.6 million) and is recorded in the U.S. Equities segment.”

Obviously, the acquisition was not purely a domain name purchase. However, I think it is pretty clear that a significant part of the acquisition cost was due to the high value domain name.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

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Comments (3)


    They could have “bought” a possible .ETF extension for that money plus app. 30 other nTLD’s.
    Yet they went with the .com. Great deal!

    September 14th, 2016 at 11:55 am


    I wonder exactly how they were making $3m annual last year.

    September 14th, 2016 at 9:30 pm


    “Ever considered adding a like tab ? I would have used it on “John” comment

    September 15th, 2016 at 1:13 pm

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