Explaining My Domain Wanted Requirements
Yesterday, I posted a “domain wanted” request where I was requesting that readers submit one word .com domain names for sale that meet a list of somewhat specific requirements. The article was a bit self serving, and I wanted to offer a bit more insight about why I specified those requirements.
If you have something that meets all of the requirements, please let me know. Otherwise, you’re welcome to ask questions, but please don’t submit domain names in the comment section here.
- American English word – English is my first and only fluent language, and if I don’t understand the word or its meaning, it will be more difficult for me to sell the domain name using outbound methods, and it will also be difficult to field inquiries from people who do speak the language. There are many variations and meanings for words in English, and a slight variation can make a big difference in value. I don’t want to make a silly translation error. I understand that there are different variations of the English language, hence my specific “American English” requirement.
- .com only – I am sure there are people who make money investing in other extensions, but my portfolio is nearly exclusively .com. That could change in the future, but for now, I am only going to buy aftermarket .com domain names.
- At least 6 other TLDs are registered in that exact keyword – This indicates that there are other companies and people interested in the keyword. If people are spending money on lesser quality extensions, it indicates that the .com domain name is worth more and may have someone interested in upgrading. It’s especially good if one of the other extensions is developed, although that can lead to trademark issues that need to be considered.
- Price is $15,000 or less – Have to set a budget. I have found that if I say my budget is $100,000, the prices are always higher. $15k is liquid value for good keyword names, and even though I’d pay more, I want people to know that there are limitations to what I will spend.
- Has not been listed with a domain broker, domain auction, or on a domain forum in at least 18 months – If a name has sold at auction, chances are good that the sale price is published somewhere. I don’t want to pay $10,000 for a name that was bought for $2,000 a year ago because it will make it more difficult to sell. Similarly, if a domain name was up for sale but not sold, it means it was probably passed over by other experts and most likely marketed.
- Has a purchase price – I don’t want to engage in a drawn out negotiation. You know what price you need to sell the domain name, and there’s no sense in wasting each other’s time trying to figure that out.
Unfortunately, I received submissions that didn’t meet all of my requirements. I don’t have the time (or patience) to reply to people who sent their submissions anyway. Although at least one of my requirements is somewhat arbitrary, I set them all for specific reasons. I appreciate that people submitted names, and I hope that others will submit other domain names for consideration as long as they keep all of these requirements in mind.
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