Favorite Reply to a Domain Appraisal
On occasion when dealing with buying a domain name from someone who doesn’t have much domain name experience, I will receive a counter offer that mentions a domain name appraisal. Typically, the person wants to justify a higher asking price with a domain name appraisal they received at some point. More often than not, the appraisal was purchased, so it comes from one of the leading brokerages.
In the past, I would explain that I think domain appraisals are BS for many reasons, including the fact that they are offered by companies who want to sell the domain name on behalf of the owner, so a higher appraisal makes it more likely that they will sign an exclusive listing. I have a “boilerplate” response somewhere in my email archive, but lately I’ve preferred to respond more humorously:
“If domain appraisals were even remotely accurate and reflective of the real world market, I would have already sold my domain portfolio, retired, and have not inquired about your domain name.”
As you can see, I strongly dislike domain appraisals. Whether I have an email or web page that says me domain name is worth $1 million or $100, it is only worth what someone will pay me.
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