First New Domain Extension Used in Super Bowl Commercial
Future trivia question: what was the first new gTLD domain name extension used in a Super Bowl commercial? Answer: .Movie.
On Saturday, I asked if you thought a new domain extension would be advertised during the Super Bowl. Around 40% of you said yes and about 60% of you said no. It looks like those who said yes were correct, as a domain name with a new extension was used in a Super Bowl commercial last night.
“Gods of Egypt” is a movie that is coming to movie theaters on February 26, 2016. The movie studio is using GodsOfEgypt.Movie for its website. You can see the domain name referenced at the end of the preview, which is embedded below:
This is a pretty big milestone as it is the first time a new gTLD domain name was used in a Super Bowl commercial. Congratulations to Donuts on this milestone.
Mason Cole, Donuts Vice President of Communications, commented on the milestone:
“Donuts is pleased to have .MOVIE prominently used during the Super Bowl. This is the latest in a string of “not-com” names used as a feature in modern branding, and is testimony to the usability of new domains.”
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