What is the Floor Price for 2 Letter .com Domain Names?
Whenever I have posted an article about the sale of a two letter .com domain name, such as Sedo’s sale of MM.com and the private sale of WW.com, there is often some debate about the value of two letter .com domain names. Since many sales at high end are private and/or unreported, it’s difficult to say what an average or floor price is without being active in that market (I am not).
This morning, someone commented, “Speaking of two letter dot coms – what is the lowest amount one may expect to find them at? people ask 7-figures on sedo, but really, what’s the lowest”.
I thought I would do a bit of research to see what the least expensive two letter .com domain name that I could find listed for sale right now. I looked at Sedo, Afternic, Media Options, Igloo.com, Domain Name Sales, and Outcome Brokerage to see what LL.com domain names I could find for sale that had an asking price. I did not inquire about unpriced domain names for the sake of this article, so there are probably other domain names that are less expensive. I will share this with people I know that deal with LL.com domain names to see if they would be willing to comment.
At the moment, the least expensive two letter .com domain name I could find has a listing price of $600,000 at Sedo. Because of the make offer option rather than the buy now link, I don’t know if the seller is obligated to sell for that price should an offer of that amount be made, so theoretically, it could be more expensive than that. Recently, Andrew Rosener of Media Options listed WI.com for $800,000 in the weekly broker listings I run and has had it listed in his newsletter.
According to Giuseppe Graziano, Director of Business Development in Europe for Domain Holdings, the floor price for a two letter .com domain name is $270,000. I could not find any public sale listings at that level, but perhaps he would be able to share additional information.
There are just 676 two letter .com combinations available. Many are owned by major corporations like Merrill Lynch, Goldman Sachs, and British Airways, As more of these domain names are sold in private, the availability becomes more scarce. As that happens, I would expect the prices to continue to rise.
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