The Future is About Leverage
Time and time again I see where we as individuals are losing leverage – and with it the ability to make change.
As we have grown into a more technological world, everything has become much more complicated. Even to understand current politics or local law is like a college degree of its own. I’ve seen this same pattern with my internet businesses: When I could create domain websites easily years ago, they would get lots of search and direct traffic. Now, the competition has become oversaturated, so I need to pay more people and spend more time to try to stay ahead of the competition. I have to prioritize sites and businesses to put my time and money into, or sell others to which I can’t. It would almost be wiser for me to sell all of my names and focus on one business exclusively, but currently I have more leverage in controlling more verticals – like Bullion.com for finance, Daycare.com for moms, Manicure.com for beauty, and Nashville.com for music. There is so much to think about, and it gets very complicated. We all just want to make things a little simpler and easier – kind of “user-friendly”.
I still use the Apple iPhone 4, since I am waiting for the iPhone 6 (the iPhone 5 doesn’t warrant an upgrade). My wife Sheri uses the iPhone 5, and she asked me today to move the pictures and videos from her phone to our home computer since she had no more room left on her phone. The first thing that came to my mind was, “Why can’t I just increase the storage”, since hard drives are so cheap these days. But there is no access to the hard drive, or for that matter, to the battery. Each new version of the iPhone has pushed Apple’s “cloud” more and more. The “cloud” is the big new thing these days, but you must pay to increase your “cloud” capacity. I can’t help but wonder where this “cloud” is, and who has access to my pictures and personal information. Shouldn’t we all be asking these questions?
These new “user-friendly” systems, in my opinion, are moving us towards a technological “communism”. I know that is an emotionally-charged word, but it’s the best word I have to describe what I feel. It seems like we are being conditioned to have complicated things done for us in order for us to have simpler things. We are all becoming transistor-like. Remember how simple relay transistors were when they were first invented? Then over time, technology advanced them into semiconductor CPUs, orchestrating billions of transistors. You see how they have changed our world. They are incredibly efficient, but also nonhuman. Do we want to walk in lock step? Are we in the process of being reduced to simple actions, ultimately to live within a predetermined framework which provides for our basic needs? While we seem to have more “stuff”, do we likewise have less control? Is that “user-friendly stuff” placing us in a kind of technological slavery?
I plugged my wife’s iPhone into my computer to move the pictures off her phone. I could always do that with my iPhone 4, and I thought that was a nice way for Apple to let me freely move MY pictures to where I wanted. But I can’t do that with the iPhone 5. I now MUST use the Cloud. The future is looking cloudy. Give me sunshine!
When you have leverage, you can make money and will have freedom. When you don’t have leverage, you become immobile. For example, I recently read how AT&T dredges up DNS records and sells the results to would-be advertisers.
Does it matter that the information of where you e-travel is being monitored and sold? We produce content that others use to increase their leverage. Are we going to become producers of information which offers us no reward?
Leverage allows us to obtain what we want and need for ourselves. I believe the future is not in money but in leverage. One would think they are the same, but to me they are not. The value of our money is being reduced daily, but the power and leverage of a great domain name and business is becoming much more valuable. If our industry can come together in numbers, we can ultimately gain the leverage needed to move the dominant forces to work for what we need. We first have to decide what it IS that we want.
It brings to mind the movie The Matrix. Are you going to take the blue pill or the red pill? We need to care enough to learn about what is really happening to us and our society.
I hope you can join me at TRAFFIC Vegas this month and in future gatherings so we can come together and work to make positive change.
Further Reading from Michael Castello:
You can read about Michael’s Call To Action effort
Read about the sale of Whisky.com
Read about the Block The Bullies effort