Generating Revenue While Building Your Brand
Although I haven’t set a merchandise shop up for Lowell.com yet, I’ve heard that these shops can be a nice source of passive revenue, and they help build brand recognition. David Castello emailed me to let me know about a large hat sale that was made via the Nashville.com merchandise shop.
While CCIN netted a couple hundred dollars from the order of 55 hats, the greater benefit is that there will be a bunch of people receiving hats with their logo, and hopefully some of them will actually be worn by those who receive the hat! While many entrepreneurs pay big bucks for various branded tsotchkes to give away, having a shop allows people to actually brand your site for you! CafePress offers an easy to use and operate white label shop, and I plan to set mine up in the next couple of weeks.
This is one reason why having a fun logo is important to set your brand apart from other websites.
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