[Updated] Go Daddy Website Builder Marketing: Smart Strategy, Poor Execution
Go Daddy wisely promotes its Website Builder product to small businesses. In fact, as you can see above, the company is currently giving its most valuable home page real estate to this product, with a large graphic and accompanying video showing “Little Frank’s Secret Ingredient for Success – Website Builder.”
The graphic shows a pizza box with the url LittleFranksPizza.com. As you might have expected, Go Daddy is the registrant of that domain name, so it’s unclear whether Little Frank’s Pizza is actually a customer or used to be illustrative of what customers can do with the Website Builder product.
There is one major problem though. When you visit LittleFranksPizza.com, which some people might do to see what a Website Builder website looks like, there is a standard Go Daddy landing page. People unfamiliar with these landers might assume that this page is what a Website Builder website looks like, and that would be bad for the company, especially since the PPC links advertise other businesses.
Go Daddy should take a cue from How I Met Your Mother’s Bro Bibs website and set up a real website using the Website Builder tools. Obviously they can’t make a real pizza website, but at least they can have some fun with the company’s product and show customers what a website can look like after using its Website Builder product.
This is a good lesson for any company using a fake url in a commercial or other visible spot. Make sure you develop it or at least redirect it!
H/t to Bram for sending this.
**UPDATE*** It looks like there is now a website operating on the domain name.