Good Strategy, but Poor Execution
Buying domain names that are confusingly similar to your brand or product is a smart move that many companies don’t consider. However, owning domain names that are confusingly similar to your brands, but not forwarding that traffic to your main website is just plain stupid!
Extra TV, an NBC television show and a Warner Brothers Entertainment production has a feature called Luxaholics, and WB owns the corresponding domain name Luxaholics.com. Thumbs up to them for inventing a term, buying the matching domain name, and then branding the term. They also showed intelligence by purchasing the domain name Luxaholic.com as well. Unfortunately, this domain name goes to a dead page.
Come on WB!! Smarten up and forward the alternative domain name to the main page! It might not mean much additional traffic, but it certainly doesn’t cost anything extra to do it.
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