Google Launches Alphabet on ABC.xyz
On August 5th, I detected a change with the ABC.xyz domain name. I sent an email to .XYZ registry CEO Daniel Negari to ask if he could share anything since the domain name had previously been registered to his company, XYZ.com, LLC. The new registrant is DNStination Inc., and I thought they may have acquired the domain name on behalf of a big company. I did not hear back from Daniel.
This afternoon, I was at the gym when I heard a report about Google and a corporate change the company announced today. As I was cooling down, I instinctively did a Whois search for Alphabet.com. The domain name is registered to BMW, although I do not see a website resolving right now. I added it to my list of monitored domain names to see if Google would acquire it.
After returning from the gym, I was exchanging emails with Frank Schilling. Frank asked me if I heard about ABC.xyz. I had not, and I was very surprised when I visited the website. It looks like ABC.xyz is now home to the Google / Alphabet entity.
I checked out Google’s blog, and sure enough, there was an article about Alphabet and a link directly to ABC.xyz within the article. This was not a link shortener or a domain hack. It looks like Google is using ABC.xyz for its Alphabet website.
According to the blog post discussing the new entity, “Alphabet is mostly a collection of companies. The largest of which, of course, is Google.” There is much more to the blog post, and I think it is worth a read. CNBC and other financial news outlets are currently discussing Alphabet and what the new company will do and how it will operate.
Now that ABC.xyz has officially launched, I reached back out to .XYZ’s Daniel Negari for a comment. If he has anything to share, I will be happy to add it.
This looks like a big win for .XYZ and possibly the entire new gTLD program.
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