Google Changes As Does Your Leads
When I am looking to sell a domain name by doing end user outreach, I am very cautious with the way I conduct my business. I do my best to individually target leads by name, and I generally find most of my leads searching Google for companies in a specific business or for companies that offer a product or service. I almost always only contact the prospect once (ever) unless they express interest and I negotiate with them.
As a result of the way I do lead generation, I typically only use outbound methods once for a specific domain name. If the domain name is not sold after emailing the leads I find the first time, I usually let the domain name sit and field inbound inquiries. I tend to not try again because I hate receiving uninteresting emails from the same company more than once, and I don’t want to be an annoyance to someone else.
With the recent and ongoing Google changes, it may be worth my time to go back through my list of domain names that didn’t sell in the past to try and find additional prospective buyers. New companies may have entered the space, but more likely, other companies improved their Google search results presence. With the later, it might enable me to find additional targeted leads.
One other factor at play is that a company that has sustained improved results in Google may be seeing better financial results because of their rankings. The company may have more money to spend on business development, and a great domain name may be of interest to the company now.
I’ve done less end user sales outreach this year than in prior years. There are several reasons for this, but the point is that I am not being as aggressive about selling my domain names right now. With that said, I might want to have another look at lead generation on names that failed to sell a year ago or longer. Perhaps I will be able to find new qualified leads. I might try this out for a couple of domain names this week and see how it goes.
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