Heritage Auctions Second Domain Auction | DomainInvesting.com
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Heritage Auctions Second Domain Auction is Live

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HA.com LogoAfter selling over $1.5 million worth of domain names in its inaugural domain auction held at the end of 2013, Heritage Auctions has opened up bidding for its second domain auction. HA sought domain name submissions for this domain auction in December and January.

There are just over 100 domain names listed for sale in this auction. According to Aron Meystedt, the Founder and Director of the Intellectual Property Division of Heritage Auctions, the list of domain names was chosen with a specific goal in mind. Aron commented, “the ultimate goal is to build this division to where our client base of over 850,000 affluent buyers is excited about domain names.” As a result, many of the domain name categories are related to departments on the HA.com website, including coins, currency, art, wine, comics, metals, and other categories with affluent buyers who bid on HA auctions.

Two of the more interesting auction lots are DEC.com and Digital.com. DEC.com was one of the first registered domain names. Both of these assets are now owned by Hewlett Packard, but they had been owned by Digital Equipment Corporation, which was acquired by Compaq, which then merged with HP in 2002.

The live auction will take place on April 9th at 2PM Central US time. Unlike the last auction, online bidding is the only way to place bids in this auction. Unsold domain names will be moved to a silent auction for 30 days following the live auction.

Here’s the list of domain names that are up for auction. They are listed by category rather than in alphabetical order or by price:

Generic Branding Assets:
BadaBoom.com
BlackOpal.com
BlueEyes.com
Cola.com
Creek.com
CyberWeb.com
DarkCastle.com
DataPort.com
Digital.com
Future.com
GunShy.com
Jeremiah.com
Lunatic.com
March.com
RedSea.com
Skinny.com
SkyCar.com
Smart.org
StudioQuality.com
Sword.com
TurboDog.com
Vmax.com
WaySide.com

Geographic:
CorpusChristi.com
Reseda.com
SouthAmerica.com
Spokane.com

Sports:
BaseballCardNews.com
BaseballCollector.com
BaseballHistory.com
BaseballJerseys.com
BigLeagueBats.com
CardBlog.com
CardBroker.com
CardBuying.com
CardDigest.com
FindCards.com
GemMint.com
JerseyCollector.com
MyCardCollection.com
Scores.tv

Luxury:
AntiqueDirectory.com
AntiquesNewsletter.com
DiamondExperts.com
FineArtBuyer.com
LimitedWines.com
PearlEarrings.com
ShowWines.com
StyleGuide.com
WatchDoctor.com
WatchExperts.com
WestBags.com
WineAdvice.com
WineLetter.com

Investing:
AngelMoney.com
CenturyFund.com
FinanceCompany.com
GrowProfits.com
InvestorHotline.com
MarketWrap.com
PriceofGold.com
TaxTool.com
WallStGuru.com

Ecommerce:
ArtDecoJewelry.com
CardioMachines.com
GunParts.com
HomePhones.com
NicotinePatch.com and NicotinePatches.com
Tablets.com
WinterCoats.com and WinterJackets.com

Coins, Currency and Collectibles:
AutographedPrints.com
CoinCollector.com
CoinFund.com
CoinGradingServices.com
CoinSet.com
ComicCollector.com
CurrencyCatalog.com
CurrencyCorporation.com
GradedCoins.com
ItalianCoins.com
MercuryMan.com plus Comic IP
PrimeAntiques.com
SilverDimes.com
SilverExchange.com
UnwantedGold.com

Short Acronyms:
DEC.com
EJB.com
HQG.com
JHY.com
JMQ.com
KYU.com
LK.com
NQZ.com
WHJ.com
XGP.com
XKU.com
YLQ.com
ZHL.com

Others:
CloudComputingServices.com
GunBlue.com
PistolBlog.com
PoliticalScience.com


About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.


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Comments (13)

    Mike

    What a stupid sellers list so great names for such low prices..? I hate HA auctions, as it negatively affect domain values. LL.com valued for $250k only? Cola.com valued for less than 100k? Seriously? Guys, tell me, if you owned those names, would you sell it for that cheap money? Would you? And don’t forget to calculate huge commission that is paid by buyer and seller as well. What a BS!

    March 12th, 2014 at 1:04 pm

      Elliot Silver

      Would I be happy? Depends what I paid.

      If I bought Cola.com for $30k last month, I’d be happy to flip for $100k.

      In reply to Mike | March 12th, 2014 at 1:07 pm

      Mike

      …and that is wrong! If your logic applies for hand registered domain names such as Whisky.com or eBet.com, then we would be trading domain names for up to $500. Selling under market value is stupid. Period.

      In reply to Elliot Silver | March 12th, 2014 at 1:23 pm

      Elliot Silver

      I think that is the prerogative of the domain owner / investor.

      As someone who regularly buys domain names on the aftermarket, I like paying below retail price.

      Auctions like these bring a liquidity event for the domain owner. For people who do this for a living, I need to have liquidity and know that I can profitably sell my domain names.

      In reply to Mike | March 12th, 2014 at 1:28 pm

      Mike

      Cashing out a property under its market value is not an investing, but just trading for living. I am not sure which category you belong to.

      In reply to Elliot Silver | March 12th, 2014 at 1:34 pm

      Elliot Silver

      I don’t really care what category it is I guess…

      In reply to Mike | March 12th, 2014 at 1:35 pm

      Mike

      Check whois for LK.com, Cola.com, etc… You see there Cayman Islands (tax free), or Whois Protection information listed. No serious party there. Hidden identity, hidden income.

      In reply to Elliot Silver | March 12th, 2014 at 1:39 pm

      Elliot Silver

      I think you should probably be careful about unfounded accusations like that.

      In reply to Mike | March 12th, 2014 at 1:42 pm

      Chris

      Mike,

      These are opening bids. Reserves ranges will be posted about 7 days prior to the auction start. While HA stated some will be no reserve, I’m certain some of these will have reserves well above the opening bid.

      In reply to Mike | March 12th, 2014 at 2:32 pm

      Tony

      Is Mike on domain ‘roids?

      How can you be that upset over a list of domains to be auctioned without even knowing what the reserves are…

      In reply to Mike | March 12th, 2014 at 3:33 pm

      Mike

      @Tony – I was referring to valuation – see HA auction site – you will see it there…

      In reply to Tony | March 12th, 2014 at 3:59 pm

    Domo Sapiens

    There will be assumably more eye balls this time around,
    hopefully new investors, I doubt there will be end-users… as a rule a thumb when a Big Tuna wants your domain they will contact you directly either themselves or via a Stealth service, by now most semi-sophisticated potential buyer knows of the WHOIS service.

    Best of luck to Aaron.

    Robert Fernandez.

    March 12th, 2014 at 1:18 pm

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