How Rick Latona Marketed Traffic Auction Domain Names | DomainInvesting.com
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How Rick Latona Marketed Traffic Auction Domain Names

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I was a recipient of a fruit basket from Rick Latona, which was a marketing tool to announce the sale of FruitBaskets.com. Rick and his team are always being creative when it comes to marketing domain names they are selling.

I want to share the top 10 things Rick and his team sent domain investors and end users to help spread the word about domain names for sale that were sold (probably because of the marketing):

  1. Shock.com – Horse heads, ala The Godfather
  2. Taxidermist.com – Headless horses
  3. WebsiteDesigners.com – AEIOU credits
  4. Dogs.cm – Feral dogs from Cameroon
  5. Cats.cm – Feral cats from Cameroon
  6. OxygenTanks.com – Camel Full Flavor UnfilteredĀ Cigarettes
  7. FamilyStress.com – Adult Friend Finder subscription to wives and Ray Neu to daughters
  8. Depressants.com – Same as above
  9. 10 LLL.mobis – Pigeon shit
  10. VirusRemoval.net – The flu

(Kidding of course)


About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.


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Comments (11)

    Jim Holleran

    Elliott,

    Congrat on the your award. You deserve it!!!!
    BTW, when does Latona extended auction start and do you know where the list is?

    Thanks, Jim

    October 20th, 2010 at 12:36 pm

    Rob Sequin

    Rick did a great job putting together a good inventory and Rick and Howard did a great job bringing in qualified bidders.

    Sadly reserves were a bit high but that’s nothing new in the domain auction business.

    That has to be a way to have a better sell through rate but this formula of 300 domains, mostly overpriced, is not working.

    October 20th, 2010 at 2:49 pm

    Gnanes

    Who bought Shock.com? Was it an end user or domainer?

    October 20th, 2010 at 2:52 pm

      Elliot

      @ Gnanes

      Not sure but looking forward to seeing.

      October 20th, 2010 at 4:00 pm

    Acro

    Funny šŸ˜€

    Actually, the one I didn’t get is the fuss over GroupBuying.com that had a reserve of $100 and a Press Release that mostly talked about Groupon.

    Of course noone bought that pigeon.

    October 20th, 2010 at 4:22 pm

    Acro

    Oops, I meant to say, “a reserve of $100k”.

    October 20th, 2010 at 4:23 pm

    Shane

    Let me write the comedy. You stick with the informative, intelligent, and timely articles. You’re kinda creeping into my territory. :)

    October 20th, 2010 at 5:14 pm

    Em

    Hi Eliot,

    Well, if you accepted the fruit basket, well that’s your business. I appreciate the comedy but do you really think that auction went well? Too many domains picked for subjective reasons by the auction house. What ever happened to what people want?

    PS Your humour is burgeoning…don’t worry about Shane…lol

    October 20th, 2010 at 6:07 pm

    Elliot

    @ Em

    To be totally honest, I didn’t watch/follow the live auction. I’m pretty exhausted and didn’t really do any analysis of what sold and what didn’t… Will probably do that in the next couple days.

    I do think Shock.com was a good sale for both buyer and seller.

    October 20th, 2010 at 6:09 pm

    Kevin Davis

    Congrats Elliot and have a great week.K

    October 20th, 2010 at 10:22 pm

    domainer

    Shock.com I’m shocked.com lol it sold that much

    Seriously what would you do with this. Web 2.0 branding name or a gossip site

    You can pick up a generic category product names that actually have type inn traffic for this price

    Way over hyped and paid on. its not as bad as possible.com or these dumb .co English names

    Pure speculation IMO.

    October 21st, 2010 at 4:10 am

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