I Don’t Get .Web Domain Names
Earlier this morning, Andrew Allemann broke the news that the auction for the .Web new gTLD extension “has concluded with a $135 million price.” I really don’t understand why .Web is so appealing that an entity reportedly paid 9 figures for the rights to operate the extension.
In my opinion, Internet-related terms such as “web” and “world wide web” are less widely used today than years ago. Web seems almost passé, in my opinion, although the longer term “website” is still used by pretty much everyone.
I did a Google Trends search of “web,” and the results seem to corroborate my opinion on this. Aside from a slight increase in the last couple of years, there has been a significant downward slope for “web,” as you can see from this screenshot I took:
Although I am not really an investor in the new extensions, I can see why companies and people would use them. If you’re a local lawyer who doesn’t want to pay for a .com in the aftermarket, perhaps buying a less expensive .lawyer or .attorney domain name makes sense. The same goes for other professions. With .web, I don’t see that same type of affinity.
As Andrew Allemann pointed out in his article, “Neustar paid about $100 million to acquire the .co top level domain name, which already had over 1.5 million registrations.” According to nTLDStats.com, there are only three new gTLD extensions that have 1 million + registered domain names: .XYZ, .Top, and .Wang. From what I understand, many of these domain names were registered at very, very low prices (ie .XYZ domain names being sold for a penny). I don’t recall the .CO registry offering very low prices on registrations, and I can’t recall any major discounting on .CO domain name renewals.
After reading about the .Web auction result, I don’t understand how a company is going to be able to sell enough domain names to make its 9 figure investment back.
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