Idearc Making Play for “Super” Domain Names?
It appears like the marketing and Internet Yellow Pages company formerly known as Idearc, and now known as SuperMedia, may have recently made a strong play for “Super” domain names.
In this week’s sales report on DNJournal, it was reported that SuperElectricians.com, SuperMechanics.com and SuperPainters.com each sold for $10,000 apiece. All three of these are currently registered in the name of Sedo’s Escrow account, presumably awaiting transfer.
This morning, Eric Borgos of Impulse Communications announced (in a comment on my blog) that his company recently sold several Super domain names. The names his company sold were SuperMortgages.com for $7,500, SuperFlorists.com for $3,000, SuperMoving.com for $7,500, and SuperPrinting.com for $4,000. All of these domain names are registered to Idearc Media, which is now known as SuperMedia.
The company also owns SuperExterminators.com and SuperCarRepair.com. In addition, SuperPlumbing.com looks to be at Sedo Escrow as well. There may be others, but I only checked a handful of names I thought would make sense for them to own.
Does this mean that “Super” names have more value now than before? Probably not. I wouldn’t advise going out to buy these names unless you can get great prices. It’s more than likely the company already went after the domain names they wanted, and if you buy them with the hopes of flipping them, you might be stuck.
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