Insurance Confusion May Be Good for Domain Owners
Apparently, there has been considerable confusion with respect to the Affordable Care Act, which is widely known as “Obamacare.” It seems that there have been a whole bunch of issues with federal and state government websites where people would learn about the law as well as sign up for the necessary coverage.
With people from around the country forced to visit different (and unfamiliar) websites to purchase insurance coverage, there is most likely considerable confusion even finding the correct website. On MyNorthwest.com this morning, there is an Associated Press article about a Washington state-based insurance agent who may be benefitting from some of this confusion.
Here’s an excerpt from the article:
“When insurance broker Jeff Lindstrom started buying insurance-related Internet domain names a few years ago, he thought he was being creative and a smart businessman.
Lindstrom bought 40-50 domain names and hit the jackpot with one choice: washingtonhealthplanfinder.org. No, that’s not the state’s new health insurance marketplace. That’s Lindstrom’s insurance brokerage site.”
Although the article only mentioned this one insurance agent, I am sure there are many domain name owners who are benefitting from the confusion. I would imagine there are people who are accidentally typing-in the wrong domain name – either the wrong extension or incorrect keywords. Some may be landing on domain names that are parked and others may be landing on affiliate websites or similar types of sites. Whatever the case, this is probably generating considerable revenue for domain owners.
For the last few years, insurance domain names sold very well publicly and privately (see NameBio for more details). Although many of these are unrelated auto insurance domain names, there are many related to the health field. My guess is domain investors who own great descriptive domain names are making decent revenue based on typo traffic.
If you own insurance related domain names, you are welcome to share your experience to let people know how these domain names are performing.
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