Interesting Usage of a ccTLD
A great crepe restaurant opened in my neighborhood recently, and my wife and I tried it this past weekend. I am sure you don’t care about what I eat or where, so I will get down to the domain details that I found to be most interesting.
On the outside of the crepe wrapping, the restaurant’s url was written: ViveLaCrepe.FR. As far as I can tell, the restaurant (a chain with about 15 locations) does not have a French presence, yet it uses and promotes the ccTLD for France. I did some digging, and it appears that the restaurant has some connections to Mexico, but I didn’t see any relationship France, aside from the delicious crepes they served.
Based on its iPhone App, extensive marketing efforts that include coupons and other social media activity, it seems like this was a savvy move to make the restaurant appear more authentic. The marketing is very good, and the crepes were great. I think this restaurant chain is going to continue to grow. Bravo.
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