Jamie Zoch Rebrands Zearn to Drop Alert
Jamie Zoch blogged at Dot Weekly for quite some time, but apparently his blog’s database was accidentally deleted during a hosting change. It’s unfortunate because I enjoyed reading Jamie’s insight and I miss Dot Weekly.
A while back, Jamie announced the launch of Zearn.com, “a real-time domain name auction format that is solely dedicated to GoDaddy Auctions with a totally new way to watch, find and bid on domain name auctions.” I’ve never tried it before, but I can see how it would be helpful.
This evening, Jamie announced (via Facebook) that the platform’s name was changing from Zearn to Drop Alert. Based on his announcement, it would seem that someone acquired the Zearn.com domain name from him, and that was the impetus for the rebranding.
Whatever the case may be, I personally like the move because Drop Alert sounds more appropriate than Zearn, especially because it’s a new brand with limited marketing spend.
I hope all is well with Jamie and wish him well with this new branding.