Kernel, With $100MM in Funding, is Using a .CO Domain | DomainInvesting.com
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Kernel, With $100MM in Funding, is Using a .CO Domain

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The other day I read some tech industry headlines about Kernel, “a human intelligence (HI) company developing the world’s first neuroprosthesis to mimic, repair and improve cognition.” According to TechCrunch, the founder of Kernel is going to be investing $100 million into this startup. Interestingly, as highlighted by Doron Vermaat on Twitter yesterday, the company is using the Kernel.CO domain name for its website:

Whois search shows that Kernel.CO was created on September 22, 2012. The domain name is currently registered privately. A DomainTools Whois History Tool search shows that the domain name had been previously registered back in 2010, but it appears to have been deleted. It looks like someone in Singapore bought the domain name and owned it until mid-2016 when the domain name became privately registered. I see no NameBio sales records for this domain name, so I am unsure if there is a connection or if the domain name was sold.

Kernel.com is owned and operated by a totally unrelated digital media company. Kernel.com was registered back in May of 2005. As a descriptive .com domain name (aside from the current owner’s branding) the domain name holds considerable value.

I would imagine that the recently funded company is content using its Kernel.CO domain name, especially because it is unlikely people who accidentally visit the .com domain name will be confused. Additionally, since the founder of Kernel.CO is the person who funded the company, it is likely he would have already attempted to buy the .com domain name if that was interesting to him. It’s not like he didn’t have the money prior to starting the company.

It will certainly be interesting to check back to see if the company continues to use its .CO domain name or if it felt the need to upgrade or change its url.


About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.


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Comments (11)

    JZ

    must of been a drop in 2005.

    October 26th, 2016 at 2:58 pm

      JZ

      oops guess not, it was actually registered in 1995.

      In reply to JZ | October 26th, 2016 at 2:59 pm

    John

    >”neuroprosthesis to mimic, repair and improve cognition”

    I think outside the box, but anyone buying that?

    October 26th, 2016 at 5:21 pm

    Cate Colgan

    I love what Bryan Johnson is up to with Kernel :) I think that if he wanted to change/obtain a different URL it would be Kernel.ai :)

    October 26th, 2016 at 6:14 pm

    Bruce Tedeschi

    Expect to see a ton of money go into AI. I would have convinced kernel.com owners to sell the name and use the .co.

    October 27th, 2016 at 8:04 am

      Elliot Silver

      Rebranding is super expensive, and they probably felt that the money would be better spent building the product rather than getting a domain name.

      In reply to Bruce Tedeschi | October 27th, 2016 at 8:38 am

    Josh

    I read the start of this and thought of Kernels Popcorn stands, maybe it was just me but that is what it recalls.

    October 27th, 2016 at 8:21 am

      Elliot Silver

      Yeah, that’s why the Kernel.com branding makes sense since it’s an entertainment firm and the popcorn kernel ties in with its branding.

      In reply to Josh | October 27th, 2016 at 8:51 am

    Xavier.xyz

    I’d go with Kernel.io or even .xyz.

    In 2010, I used to be a big fan of .CO. However 6 years after its launch, .CO is still confusing the world wide web.

    October 27th, 2016 at 6:26 pm

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