Lowell Project: Finding Website Advertisers
Finding advertisers will probably be the most difficult task for me once Lowell.com is softly launched sometime next week. It is difficult to convince someone to spend money advertising with an unproven business, especially considering the current economic situation. As bad as it is around the country, Lowell, Massachusetts has a fairly high unemployment rate and business is suffering in the city. However, because of rejuvenation efforts taken on by the city, there are some positive signs, and I want to do what I can to improve the economy and drive tourism (as much as a website can).
Because I changed my revenue generation strategy for Lowell.com from the directory model to a guide model, there is going to be a greater emphasis on acquiring individual business clients to advertise. On the Lowell.com blog, I discuss my strategy for acquiring advertisers. I am planning to get in touch with businesses in several less invasive ways. Based on my experience working in my father’s retail store, I am going to avoid the most common (and easiest) way to communicate with a business.
If you have time today, check out the Lowell.com blog for more information about my strategy to acquire customers.
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