Make a Connection, Not a Pitch
Quite frequently, I meet people who buy domain names for their business and/or invest in domain names. Some of these people introduce themselves to me after finding my blog, some are met at conferences and other events, and some are met by happenstance. Whenever I meet someone for the first time, my thought is to make a connection with them rather than making a domain name sales pitch.
When I meet someone who immediately tries to pitch something to me, whether it is a domain name or an insurance product (for example), I tend to have my guard up. This is especially the case when it comes to a personal meeting where I am not expecting to receive a sales pitch. More often than not, I am nice about it, but I will assume that any further contact with the person will involve a sales pitch and I will most likely ignore future emails and phone calls to avoid a subsequent pitch. This pretty much eliminates any chance of a connection with the person.
Instead of thinking about what domain names I can sell a person when I meet him or her, I like to make a connection. Yes, this takes away the chance of closing a deal in the short-term, but it opens up other possibilities for a business relationship in the future. I can’t speak for everyone, but I would imagine most people tend to shy away from aggressive business pitch tactics, especially if they don’t know the other party. Obviously, if you are only interested in connecting with someone to sell a domain name, it might be a different story, but that is something that should be evaluated on an individual basis.
When you meet someone who might have an interest in domain names, it’s best to cultivate a relationship rather than try to sell them something. This connection may not immediately result in the sale of a domain name, but it can help open other doors for future business. Think about that the next time you meet someone in the domain space or someone who has an interest in domain names.
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