Mike Mann on gTLDs
Mike Mann is unquestionably one of the most successful people in the domain industry, having sold BuyDomains for reportedly many millions of dollars, and he acquired domain names such as Phone.com, SEO.com, and many more. Mike also founded DomainMarket.com, which sells millions of dollars worth of domain names annually, and he is likely headed for a similar type of exit sometime down the road.
Mike has been “vocal” with his bearish feelings about new gTLD domain names on various blogs and in personal meetings with him. I reached out to him with a bunch of questions and want to share some of his thoughts on gTLDs and if he believes there’s money to be made by domain investors.
If you have other questions about gTLDs that you’d like Mike to answer, I would bet he’ll be happy to answer them. My questions are bolded below.
Will companies adopt descriptive keyword gTLDs and re-brand websites?
Only for the best ideas and dictionary words where they cant get .Com
How long will it take consumers to understand what gTLDs are?
They wont on average, might land there by accident
What is the path to success for a gTLD operator?
Only a small pct will be profitable unless they are mixed with other services or free like from Amazon or Google. If they get some good sites that get well indexed in Google they may get some traction, or maybe with press, etc. But on average short the hype.
How do registrars and registries sell their names?
The hard way, same way we sell .Com, landers, brokers, hustlers.
Will brand gTLDs help make consumers aware of the right of the dot?
Will you be investing in registries and/or acquire various domain names in different TLD?
No way, flight to .Com quality investing
How can domain investors make money when it comes to gTLDs?
Buy the short fund
Do you think marketing dollars spent on gTLDs will be good for the domain industry as a whole?
Short term but no
Will land rush opportunities bring more people and capital into the domain investment space?
What will happen to the money domain investors spend on gTLDs?
They will lose most of it