Mike Mann on gTLDs | DomainInvesting.com
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Mike Mann on gTLDs

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Mike Mann is unquestionably one of the most successful people in the domain industry, having sold BuyDomains for reportedly many millions of dollars, and he acquired domain names such as Phone.com, SEO.com, and many more. Mike also founded DomainMarket.com, which sells millions of dollars worth of domain names annually, and he is likely headed for a similar type of exit sometime down the road.

Mike has been “vocal” with his bearish feelings about new gTLD domain names on various blogs and in personal meetings with him. I reached out to him with a bunch of questions and want to share some of his thoughts on gTLDs and if he believes there’s money to be made by domain investors.

If you have other questions about gTLDs that you’d like Mike to answer, I would bet he’ll be happy to answer them. My questions are bolded below.

Will companies adopt descriptive keyword gTLDs and re-brand websites?

Only for the best ideas and dictionary words where they cant get .Com

How long will it take consumers to understand what gTLDs are?

They wont on average, might land there by accident

What is the path to success for a gTLD operator?

Only a small pct will be profitable unless they are mixed with other services or free like from Amazon or Google. If they get some good sites that get well indexed in Google they may get some traction, or maybe with press, etc. But on average short the hype.

How do registrars and registries sell their names?

The hard way, same way we sell .Com, landers, brokers, hustlers.

Will brand gTLDs help make consumers aware of the right of the dot?

No

Will you be investing in registries and/or acquire various domain names in different TLD?

No way, flight to .Com quality investing

How can domain investors make money when it comes to gTLDs?

Buy the short fund

Do you think marketing dollars spent on gTLDs will be good for the domain industry as a whole?

Short term but no

Will land rush opportunities bring more people and capital into the domain investment space?

Short term

What will happen to the money domain investors spend on gTLDs?

They will lose most of it


About The Author: Elliot Silver is an Internet entrepreneur and professional domain investor. Elliot is President of Top Notch Domains, LLC, a domain investing company that has sold seven figures worth of domain names in the last five years. Elliot is the publisher of DomainInvesting.com.

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Comments (25)

    AbdulBasit Makrani

    Nice interview. I mostly agree with Mike. IMO most of the gTLDs will fail.

    November 30th, 2012 at 12:37 pm

    AHEAD OF TIME

    New gTLDs is like hiring lookalikes!!! They will NEVER be cream
    of the crop. Waste of time rotten to the core.

    November 30th, 2012 at 1:35 pm

    Vito

    Very Interesting.
    2 Hugely sucessful domain pioneers with entirely polar opposite views.

    Mike Mann is negative towards the new gtlds?….I am surprised.
    Didn’t Mike Mann just make hundreds of thousands of dollars on Dot Co?

    So, I google – Mike Mann Dot Co

    In the 7th link on page one
    http://domainnamewire.com/2012/06/11…bout-new-tlds/
    I see this quote from Mike Mann…

    “Co is a fantastic extension that even makes more sense than .com in many” ….

    a gTLD making more sense then .com in many ways…
    Ok, I absolutely agree with that statement on some gTLD’s thats why I invest in dot tv, but for him to sound negative on gTLD’s after that quote it just doesnt seem to make much sense to me.

    Nice Job Elliot.

    November 30th, 2012 at 2:43 pm

      Elliot Silver

      Good find… would be interesting to know if his opinion has changed since that comment.

      November 30th, 2012 at 2:51 pm

    Amanda

    What do you think about the new gtlds Elliot? Do you think their release will raise or lower the price of .com? Are you planning on investing in any?

    November 30th, 2012 at 3:13 pm

      Elliot Silver

      I hope the registries advertise on my blog :)

      November 30th, 2012 at 3:57 pm

      Kevin M.

      And ‘that’ is following the money Elliot!! ;)

      December 1st, 2012 at 12:18 pm

    adam

    For many educated, powerful people gTLD`s are going to change the whole internet.
    I have noticed that many reputable domain investors are trying hard, like never before, to sell their solid .com`s before new TLDs arrive.
    Even MM is now trying to sell domainmarket.com.

    November 30th, 2012 at 3:23 pm

      Elliot Silver

      Where did you see him trying to sell Domain Market?

      November 30th, 2012 at 3:24 pm

    adam

    Ask MM.

    November 30th, 2012 at 3:54 pm

    Mike Mann

    .Co are the best of them, but that was before tons of competition, I only own the very best ones, and I have not profited, made profits on some names but the rest werent sold. .Co is ok, the rest are not ok for the most part, .Com is the only viable investment vehicle

    November 30th, 2012 at 4:03 pm

      cm

      Mike, are you sure about the comment that you have not profited from .Co ?
      Meaning that the cost of acquiring and holding those domains is more than the total sales price of the .Co domains you have sold? That would be hard to believe if true….but just wanted clarification.

      Thanks

      November 30th, 2012 at 5:22 pm

    Tom G

    It will be a Not-Com World soon.

    November 30th, 2012 at 5:20 pm

    Mark A

    It will be a .com and cctld of your country (AM/FM radio) and new TLD (satellite radio) world within 10 years

    November 30th, 2012 at 5:47 pm

    Arnie

    I agree with MM. In the past 15 years I can count on two hands the number of ads on Tv that were not .com. Let the registries spend $$$ to trying to market and sell the new tlds. It will be fun to watch and observe. Me, I’ll keep registering good dot coms that are still out there.

    November 30th, 2012 at 6:32 pm

    Elliot Silver

    In case you missed it, Frank Schilling opined on gTLDs today as well: http://www.domaininvesting.com/frank-schilling-on-gtlds-7163

    November 30th, 2012 at 8:01 pm

    Christian

    I totally agree with MM. I think that .com is king and that most of the money and profit can be made with .com. I also like .co and have made several nice sales with .co and continue to get offers. Very nice interview.

    November 30th, 2012 at 9:21 pm

    Fero

    gTLds will have value if Google accept it , if not, no value in the new gTLDs !

    December 1st, 2012 at 12:21 pm

    Domain Dan

    He is right on. gTLDs will all fail on their irrelevant asses. Other than their registation sponsors, their attorneys and ICANN, no one wants them, will use them or sees the need. Each of the Fortune 500 companies already has a .COM. This will make an imprenetrable advertsiing force with which to compete. Good luck with that.

    Nothing to look at here folks, keep on moving.

    The gTLD’s will all be a dismal failure. Don’t act surprised when it happens.

    December 2nd, 2012 at 2:03 pm

    NotComs Rule

    not-coms are hip and cool

    Dot-Com is your grandma’s domain extension

    December 2nd, 2012 at 9:48 pm

    DomainerDon

    I have been with MM since day 1 on this. FS is a genious and I would never count him out. It could be that FS is looking to leave a legacy for his grand children, but I think it will be at least a generation or two until .whatever surpasses .com as the extension of choice. I’m sticking with MM and I will ONLY purchase a .com name unless a .net or . org makes complete sense. DOT COM IS KING!!!

    December 3rd, 2012 at 4:11 pm

    Tod

    Shitty interview.. You could have asked one of the 6 billion people on earth the same questions and got the same answers.

    December 3rd, 2012 at 6:19 pm

    ha

    Tablets took over pcs in a short few years and y’all think new tlds will take a generation to catch on?

    .coms dominance has peaked on the bell curve and has arguably started its decline.

    Technology lifecycle is ever shortening.

    Lots of people will waste money and lose on both .coms and new tlds.

    Domaining is boring either way and will never be as lucrative as it was for the folks who got in during the 90′s

    December 4th, 2012 at 10:42 pm

      Elliot Silver

      @ ha

      I got involved in the domain space in 2002 and serious about it in 2006, and I’ve done fine. I do think it’s more difficult than before and more strategic.

      December 4th, 2012 at 10:45 pm

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