My Purchases Feel Better Than My Sales
I almost always seem to feel more excited when I buy a domain name then when I sell a domain name. Don’t get me wrong, it is a very good feeling to lock down a profitable sale, but this feeling usually pales in comparison to reaching a purchase deal on a domain name I really like.
When I agree to sell a domain name, I often feel like I am leaving money on the table. Whether this is true or not is something that can only be known in time if the buyer resells the domain name, but it is a feeling I regularly have when I sell domain names. I understand the probability of selling a domain name, and I am regularly willing to sell a domain name if it makes financial sense for my company, even if the deal isn’t perfect. My philosophy is that if my margin is decent, I don’t mind leaving some meat on the bone for the next guy.
When I am buying a domain name and thinking about its potential future sale price, the sky is the limit (as the cliché goes). Perhaps a well-funded start up will need this domain name badly enough to overpay, or a company with deep pockets will need to buy the name. As anyone who sells domain names with regularity knows, these outcomes are rare. However, the possibility of this happening makes buying domain names pretty exciting.
I believe that the most critical aspect of this business is buying good domain names at good prices. Even if I don’t maximize a sale, a future deal can still be profitable. Because of this, my purchases usually feel better than my sales.
I am curious if you feel the same way.
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