Nokta Shares Its May Lease Deals
Neustar Domain Names

Nokta Shares Its May Lease Deals

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Leasing domain name is not really a new revenue model, but it’s become more popular over the last couple of years. Many companies seem to be offering lease opportunities to interested suiters, and Nokta Domains is a large portfolio holder that promotes its lease deals.

I often see Nokta tweeting about lease opportunities, and they also use Facebook as well as email. I never asked them about the success of their lease offer strategy, but always just assumed it was working since they promoted it often.

This morning, Nokta posted a tweet with a link to its blog announcing the domain names the company successfully leased in May. In total, the company added 19 leases to the books last month, which are expected to generate a monthly income of just over $2,000. I am quite sure this income will far surpass the PPC revenue that was being made by the leased domain names before the deal.

I don’t know if Nokta offers an option to buy or what specific terms are in their lease agreements, but if they had this success every month, the company would add on almost $25,000 in recurring monthly revenue each year. When you compound that and possibly add an annual monthly percentage increase, you can see how that might quickly add up.

Nokta’s sharing shows that leases can work, and now you can track some of their leased domain names to see how they work out.


About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.


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Comments (10)

    Francois

    Congrats Nokta!

    The smart idea of Nokta is to ask a low monthly rental over parking revenue but small enough to be very appealing so any developer/marketer may create a site that quickly cover the leasing.

    Nokta was kind enough to share their experience when I developped the option to setup payment plans for CAX.com sellers this past month. Thanks again.

    June 3rd, 2013 at 10:04 am

    JMN

    excelsior!

    June 3rd, 2013 at 10:46 am

    Oliver

    And while al suckers sell they are BUYING all they can but i do the same

    :)

    June 3rd, 2013 at 11:01 am

    Elliot Silver

    One thing I didn’t point out in the article but should be noted is that there is usually a decent amount of legal review required on lease deals due to buyer/leasee needs. Unless you are able to do these deals in bulk, for most of us, it doesn’t make sense to do small deals because it can be cost prohibitive.

    June 3rd, 2013 at 11:03 am

    todd

    Looking back through their blog history it seems like the majority of leased domains are in their native turkish language and the majority of sales is english domains.
    I always found their name odd but in turkish “Nokta” means “Point”

    The thing I am curious about is how does a company who only sells about $75,000 worth of domains in May support the registration fees on over 800,000 domain names. Here is the link to May sales.

    http://blog.noktadomains.com/?p=1419

    The numbers don’t add up or even come close to supporting that many names. Can someone please explain this business model. ??????

    June 3rd, 2013 at 1:00 pm

    TRDERR

    Bad move: I lease a domain for $xxx a month, buy a million links to make money faster than Google can catch me and the domain is ruined.

    June 3rd, 2013 at 1:22 pm

      Elliot Silver

      If you did that on a lease deal with me, I’d sue you 😉

      This example is one reason why domain investors should have lease agreements that are vetted by attorneys, despite the added cost.

      June 3rd, 2013 at 1:40 pm

      TRDERR

      Sue and get what? And when? And after how much in legal expenses? Oh, and I didn’t do it. Maybe a competitor bought links for me 😉

      Unless you’re leasing for 20 years–essentially a sale–do not do it.

      June 3rd, 2013 at 2:10 pm

      Elliot Silver

      Whatever was agreed to in the contract. I am sure discovery would show who bought the links…

      Oh… and my attorney is SHS.com, and he’s on retainer.

      June 3rd, 2013 at 2:12 pm

      Adam

      “Unless you’re leasing for 20 years–essentially a sale–do not do it.”

      yes because that 20 year lease period is just as enforceable when you vanish or go bankrupt etc . . . . uh-huh.

      June 4th, 2013 at 2:06 am

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