Not a Smart Start for Yahoo's Kickstart |

Not a Smart Start for Yahoo’s Kickstart


Yahoo recently announced the launch of Kickstart, a new social networking site.  I wanted to check it out, so I navigated to, and I found a Network Solutions “Coming Soon” landing page.  Curious, I did a Whois search for, and I learned that Yahoo doesn’t own this name.  It’s owned by a company called Toe-Food Chocolates, and has been owned by them since at least February of 2003.  Yahoo’s Kickstart website is actually located at  

Although this is in line with Yahoo’s other brands ( as an example), I think this is very shortsighted.  Perhaps Yahoo is looking in to acquiring this great generic name, but wouldn’t it have made more sense to acquire the name before launching the brand?  I can’t even imagine the amount of traffic that has been lost in the last few days. It would probably be better if was a developed website so visitors would know to look elsewhere. Because of the landing page that is currently on the website, visitors may just assume the site hasn’t launched yet.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

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Comments (2)

    Bill Hartzer

    You’re right, Elliot. At least they should be buying the domain name and redirecting it to their subdomain.

    November 6th, 2007 at 1:08 pm

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