Playboy's Smoking Jacket Website May Be Good News for Kevin Ham | DomainInvesting.com

Playboy’s Smoking Jacket Website May Be Good News for Kevin Ham

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Playboy.com The Smoking JacketAccording to a report in today’s New York Post, Playboy is rolling out a website that should be safe for people to view at work or other environments where nudity and sexual content would be inappropriate. The new website will be known as TheSmokingJacket.com, and it intentionally contains no references to Playboy, allowing it to bypass work filters that have “playboy” blocked.

The article cited Theresa Hennessey, spokeswoman for Playboy who said that Playboy’s editorial director Jimmy Jellinek “will be pleased if TheSmokingJacket.com receives 1 million unique visitors a month.”  Playboy’s flagship website, Playboy.com receives around 6 million visitors per month.

The website was aptly named The Smoking Jacket because of Playboy founder Hugh Hefner’s love for silk smoking jackets. Ironically, the Post’s article joked that Playboy chose the name they did because SilkPajamas.com was already registered, but it should be noted that SmokingJacket.com is similarly registered (since 2000) and it appears to be owned by one of Kevin Ham’s companies.

With the hopes of getting 1,000,000 visitors per month, perhaps Playboy should consider reaching out to DomainBrokers.com about acquiring SmokingJacket.com.  According to a note in the Whois record, “Domainbrokers.com is authorized by the domain owner to facilitate the sale of this domain.


About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.


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Comments (7)

    AB

    I guess this site will be for the people who actually read Playboy just for the articles?

    July 20th, 2010 at 10:49 am

    Michael

    Playboy has articles?

    July 20th, 2010 at 11:40 am

    Elliot

    @ Michael

    I am not really sure.

    July 20th, 2010 at 11:41 am

    Josh

    Ham can’t sale to Playboy, unless of course he’s a hypocrite?

    July 20th, 2010 at 12:23 pm

    Jake

    Meanwhile, one of Hef’s adult industry buddies has her site up for auction at Sedo.com: HeidiFleiss.com.

    July 20th, 2010 at 2:53 pm

    David

    If the site reaches 1 million uniques, that is pretty lame. A major publisher like Playboy should be much more ambitious than that. Seems like this is another old print empire that is struggling to transform itself in the digital age.

    July 20th, 2010 at 5:00 pm

    Jerry

    Goodmorning! I was reading the commentary on the proposed “Playboy” site, and being me, I had to do the math. The goal of 1 million lookers, and with industry conversion rates of 2%, that look’s like 20,000 product sales per month. They are the industry-standard in their field, so the potential for $$ is looking good. This has been on the drawing board for about 2 years, so we’ll see what happenens. Have a great day, Jerry-

    July 21st, 2010 at 8:34 am

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