Quick Tips to Find a Decision Maker
I want to share a quick but effective tip that may be able to help you find the right person at a company who will be making the decisions on investments and acquisitions, particularly as it pertains to domain names.
For most larger companies, you’ll want to put your domain name in front of the Chief Marketing Officer (CMO), Chief Technical Officer (CTO), Vice President of Business Development, or possibly the CEO. Finding the direct contact information can be difficult, especially at larger companies, and emails to central inboxes often go unsent to the right person.
If you would prefer to not use LinkedIn or Facebook but would prefer email (my personal preference), here are a few tips to find a working email address for the right person:
- The management team pages for these people often have emails. Obviously this is the easiest method.
- Historical Whois record may have the email address from when the company was smaller.
- Press release may have the marketing contact email.
- Call the company and ask for the contact information.
- Search Google for the person’s name (in quotes) and email to see if there was ever a forum post or article mentioning that person’s contact information.
- Search Google for “@companyname.com” and email, and see if you can find the naming convention for the company. Send an email to the person using that naming convention.
It’s frustrating to not receive a reply from a company you know should be interested in a domain name you have. The problem could be that you aren’t getting it in front of the right person.
Do not send crappy or questionable names to these c-suite executives. You will likely annoy them and embarrass yourself. If you find yourself having to explain what a domain name means or why a domain name has value, you probably should not send outbound solicitations like this.