Rightside Selling Its Premium Domain Names via Name.Market
Rightside Registry recently launched a marketplace on Name.Market to browse its registry-controlled new gTLD domain names. Konstantinos from OnlineDomain.com previously wrote about the marketplace, and I received more information about it from Matt Overman, who is Rightside’s Vice President of Sales and Premium Domains.
The domain names listed for sale on the marketplace are all TLDs owned by Rightside Registry. With the launch of this site, Name.Market is utilizing Name.com for fulfillment. However, Matt said that in the future, the ability to kick over to other registrar sites for fulfillment will also be incorporated. All of the premium inventory shown at Name.market is available at any of the more than 60 registrars that support Rightside Registry premium domain names
A handful of the 38 extensions that are currently offered in the marketplace include the following extensions:
All of the domain names listed for sale within the marketplace have purchase prices that range from $37.50 to the high four figures, depending on the domain name. I was told the company also has a large list of what it calls “platinum price tier” domain names, and those tend to be negotiable. Platinum tier domain names are considered to be the most valuable of the domain names listed for sale within the marketplace, and they includes domain name such as NYC.News, Music.Video, DUI.Lawyer, and most of the 1 and 2 character domain names in the new extensions.
One of the biggest issues I have heard about with the new domain extensions are the unknown renewal prices. According to Matt, the annual renewal rates will be displayed on the search results pages. In addition, when it comes to the Platinum tier domain names, the renewal rate will be set during the negotiation process. This is something buyers should keep in mind when they are discussing a domain name, especially if they have plans to re-sell it in the future.
I asked Matt if he could share some insight about Name.Market, and here’s what he told me:
“Name.market is the best place to search through all of Rightside Registry’s premium inventory, catering to domainers and end-users alike. It makes browsing all of our premium inventory easier and highlights recent companies that we have partnered with. In the future, we plan to test additional search functionality to enhance that experience, as well as different purchase fulfillment paths. I encourage anyone that is interested in partnering with Rightside Registry or that has a business idea incorporating one of our premium domains to reach out via the site or email email@example.com. Potential partners with innovative ideas may receive reduced prices on domains and / or additional marketing support.”
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