Scottsdale.com's "City in The Box" Platform Part of Major Development/Marketing Deal | DomainInvesting.com
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Scottsdale.com’s “City in The Box” Platform Part of Major Development/Marketing Deal

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I’ve known about these plans for several weeks, and I am happy to share the press release from Fred Mercaldo and his team at Scottsdale.com, who have been working hard to make this a reality. This puts Fred and his company at the forefront of the geodomain industry, as they will have more pure city .com domain names under their management than just about any other company.

My company’s Burbank.com will be one of the first websites released under this marketing and development deal, and I am excited to be a part of it. I am confident Fred and his team will be able to drive considerably more revenue with Burbank.com.

Fred will be speaking at the Geodomain Expo in New Orleans at the end of the month, and he will be available to answer any questions city .com domain owners may have.

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GeoDomain Development Ventures, LLC announces development of over 40 Pure City.com Sites in Major Development/Marketing Deal

Scottsdale.com’s “City In The Box” Software to power sites; CitiesPlanet.com formed to Manage Advertising and Marketing Duties.

Scottsdale, AZ — April 21, 2010 — Fred Mercaldo, Managing Partner of Scottsdale.com, LLC and newly formed GeoDomain Development Ventures, LLC announced today a major software development and marketing deal that includes over 40 City.com sites.  “Our proven software platform (www.CityInTheBox.com) will power the sites; once they are launched, CitiesPlanet will perform all marketing and advertising functions, and will procure local partnerships and contracts that will monetize the sites.  We look forward to a successful launch, and our goal is to grow to 150 pure City.com properties under management within 24 months”

Based in Scottsdale, CitiesPlanet (www.CitiesPlanet.com) has worked with numerous creative technology and digital marketing specialists to develop a marketing platform that will successfully reach out to local business in each City.com area.  Combined with a robust CRM system, each business will receive a custom media kit with their specific company featured, giving business owners numerous advertising and partnering options with their local, official City.com branded site.  “Our success rate so far has been 15% to 30% response rate, depending on which Directory category is being marketed, which is incredible”, says Mercaldo.  “In addition, our system features a “nurture” campaign in the event a business has not responded to our first offer, and will automatically continue to send the opportunity to the business owner 3 additional times”.

The majority of the initial City.com sites are owned by State Ventures, LLC.  “Fred Mercaldo has the vision to foresee the future of local Internet advertising and the marketing talent to accelerate the shift of local advertising to city portals,” says Nat Cohen, President of State Ventures, LLC. “Fred is one of the stand-up guys in the Geo Domain industry.  We are very pleased to be partnering with Fred in helping him realize this vision for the industry.”

The City.com properties included in the initial launch feature a very diverse group of demographics and economies.  “Everything from Kalamazoo.com to Burbank.com to Sausalito.com to GreatFalls.com; each City will have its own distinct characteristics and opportunities.  We look forward to the challenge to make each City.com property a household name in each community” says Mercaldo.

CitiesPlanet will also handle all of the marketing and advertising responsibilities for Scottsdale.com, Chandler.com, Mesa.com, FountainHills.com, Tempe.com, and ApacheJunction.com, all of which have been launched and are connected within the Arizona market.  Mercaldo recruited former Travelocity and RazorGator executive Mark Wilson to head CitiesPlanet.  “Mark brings a successful track record of accomplishment to the table, combining both marketing expertise and technology capabilities, which is exactly what this project requires”, says Mercaldo.  The remaining City.com’s will begin launching the first week of May, and will continue to roll out through July until all 40 are established and successfully monetized.  Mercaldo states, “Our entire staff, led by Becky Kelley, has worked tirelessly this past 5 months to get all of these sites ready to go.  We are very pleased to be able to finally announce these partnerships, as it has been on the drawing board for quite some time.  We are ready to go!”

For more information on GeoDomain Development Ventures, LLC, contact:

Fred Mercaldo, 602-859-3786, fred@scottsdale.com

For more information on Scottsdale.com, LLC and “City In The Box” software, contact:

Becky Kelley, 480-343-3654, Becky@scottsdale.com

For more information on CitiesPlanet, contact:

Mark Wilson, 602-363-3345, Mark@CitiesPlanet.com

State Ventures LLC owns and develops many geographic domain names and web properties, including Maryland.com, OceanCity.com, Annapolis.com, Pennsylvania.com, Virginia.com, NorthCarolina.com, Missouri.com, and Minnesota.com.


About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.


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Comments (4)

    Troy

    I look forward to seeing the results with Burbank.com. Perhaps a followup post in 6 months or so discussing your results with working with Fred would be in order?

    April 21st, 2010 at 3:06 pm

    julie hansen

    I would like to advertise with this firm. Interesting.

    April 21st, 2010 at 5:51 pm

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