Selling Domain Names at the End of the Year
Much like everyone else, many domain investors want to generate additional income at the end of the year to pay for various expenses or to increase their annual income. I think I see more excellent domain names put up for sale in the fourth quarter than at any other time during the rest of the year.
There are a number of reasons why the end of the year may be a good time to sell a domain name and an equal number of reasons why it may be a bad time to sell a domain name. I thought it would be interesting to discuss why the end of the year is a good and a bad time to try and sell a domain name. I am interested in reading about your experience selling domain names at the end of the year.
Here are 5 of the reasons for each:
Good Time to Sell a Domain Name
- Marketing department has additional money it needs to spend before year end
- Company performance was great and internal spending is desired
- People perceive it as a good time to make deals since sellers have a need to sell
- Holidays bring good cheer and happy people are good buyers
- Tax implications of an acquisition may make it enticing to buy new assets
Bad Time to Sell a Domain Name
- If revenue is tight, the company wants to give extra money to executives and employees
- Spending money on a domain name may be bad for employee morale
- Marketing budget is already used up
- People are focused on other things (like meeting numbers and preparing next year’s budget)
- Holiday parties and holiday cheer has distracted company from making decisions like this
I invite you to let me know what you think about this and to let me know if you think the end of the year is a good time to try and sell a domain name.
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