What Does SnapNames Acquisition Mean for Domain Investors?
On Friday evening, I reported that two Web.com employees tweeted that Web.com had acquired SnapNames, a once thriving domain auction platform. SnapNames may still be thriving, but truthfully, I have not participated or followed very many auctions on the platform in a few years. This morning, Web.com officially announced the acquisition in a press release, although terms of the deal were not disclosed.
From my perspective, in the last few years, SnapNames became more well known for its private domain auctions rather than its expiring domain auctions. I remember when SnapNames reported “bonkers” sales numbers for expiring domain names. The numbers may say otherwise, but that’s what it seems like to me anyway. When thinking about expiring domain auction houses though, I still consider NameJet, SnapNames, and GoDaddy to be the “big three,” again keeping in mind that I almost exclusively use NameJet these days.
For a while now, SnapNames has maintained one of the better domain auction platforms. It’s easy to bid and participate in auctions on SnapNames. They were integrated with Moniker, and it was a fairly seamless process to bid on domain names and have them pushed to my Moniker account. It’s been a while since I did that with frequency though.
NameJet and SnapNames will now sort of be sister companies, since NameJet is a joint venture between Web.com and Demand Media / (Rightside). I am not sure how these two companies fit together since they both share a similar offering of private and public domain auctions. In the press release, the company said “the acquisition complements NameJet,” so I don’t foresee a combination of these two business units. Both have respected leaders at the helm in Matt Overman from NameJet and Craig Snyder at SnapNames.
I am curious what you think of the acquisition and what you think it might mean for domain investors and domain buyers. What do you think about the acquisition?
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