Sunday Updates and Tips
I hope you’re reading this from somewhere cool because it has been crazy hot for the last few days. I try to stay in the air conditioning as much as possible, and when I spend time outdoors on the weekend, it can be brutal when the temps go above 95. Anyway, on to some Sunday updates and tips.
- I was a bidder in a NameJet auction for a brandable domain name that sold for over $3,000, and it had five bidders with $1,000+ bids. I performed a search on the USPTO website to make sure it was usable should I win the auction, and I saw one live trademark for the exact term that covered how the domain name would logically be used. If you buy brandable names, you should always check the USPTO first.
- There are hundreds of dog walking services that advertise on DogWalker.com. Each listing has a link to its own website, and for the first time, there is an advertiser that uses a .CO domain name. Interestingly, the .CO is their brand and not a descriptive term. It’s interesting because they could have used a .net or .org (or something else) but chose the .CO instead. The matching .com is owned by a veterinarian in a different area.
- With the above update in mind, it would be interesting if some of the new gTLD registries partnered with directories and organizations to offer discounts to companies using the TLD. For instance, it would be neat if .Dog worked out a deal with DogWalker.com so that dog walking services that had a .Dog domain name could get a $10 discount on listings and the .Dog Registry would pay me a bounty for every discount given.
- It was great to read about the two RDNH decisions reported by Mike this week. It’s too bad a RDNH finding isn’t anything more than a slap on the wrist since the domain owner needs to pay an attorney thousands of dollars to defend a name that shouldn’t have had a UDRP filed against it in the first place.
- I think the next best thing is the name and shame approach from Andrew in his “Fire your UDRP lawyer” posts. Perhaps some egg on the face will create some buzz to prevent this. I think Rick mastered that approach with his SaveMe.com UDRP reports.
- I am beginning to have an affinity for lease deals. It can be a solid way of generating revenue with your domain names, and instead of getting one lump sum, you’ll get consistent revenue throughout the year. Further, instead of making the leasee pay for the name all up front (which can be difficult for an expensive name) a lease can be a nice alternative. Do any companies in the domain space offer lease administration services?