Tennis.com Part of an $8 Million + Deal
According to a press release published earlier this afternoon, the Tennis.com domain name and business are pending sale as part of an $8 million+ deal. Sinclair Broadcast Group, a NASDAQ publicly traded company with a market cap of about $3.78 Billion, is buying Tennis Media Company, the owner of Tennis magazine and Tennis.com. The deal is worth $8 million in cash and there is the potential for up to $6 million in earn outs.
Sinclair already owns the Tennis Channel, which is a television channel completely dedicated to tennis. According to the press release, “[T]he acquisition will create a unified media platform that combines Tennis.com, the most visited online tennis platform in the world, and Tennis magazine, the sport’s most circulated print publication, with Sinclair’s Tennis Channel, the 24-hour television and multimedia network dedicated to the sport.”
The press release did not break down the value of the Tennis.com domain name, but I would have to imagine ig is quite high. Obviously we are dealing with a fully active business and website on Tennis.com, but I would be curious if the company breaks down the value of the domain name if/when the company reports the acquisition in a future SEC filing. The website reportedly sees 25 million page views per month and and 2 million unique visitors each month. I am sure that the authoritative Tennis.com domain name has been helpful in its growth.
In the press release, Tennis.com was described as “the most valued online tennis domain,” and I would have to agree. I can’t really think of a better tennis-related domain name than Tennis.com.
Thanks to the ICA’s Phil Corwin for sharing this news with me.
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