According to a press release published earlier this afternoon, the Tennis.com domain name and business are pending sale as part of an $8 million+ deal. Sinclair Broadcast Group, a NASDAQ publicly traded company with a market cap of about $3.78 Billion, is buying Tennis Media Company, the owner of Tennis magazine and Tennis.com. The deal is worth $8 million in cash and there is the potential for up to $6 million in earn outs.
Sinclair already owns the Tennis Channel, which is a television channel completely dedicated to tennis. According to the press release, “[T]he acquisition will create a unified media platform that combines Tennis.com, the most visited online tennis platform in the world, and Tennis magazine, the sport’s most circulated print publication, with Sinclair’s Tennis Channel, the 24-hour television and multimedia network dedicated to the sport.”
The press release did not break down the value of the Tennis.com domain name, but I would have to imagine ig  is quite high. Obviously we are dealing with a fully active business and website on Tennis.com, but I would be curious if the company breaks down the value of the domain name if/when the company reports the acquisition in a future SEC filing. The website reportedly sees 25 million page views per month and and 2 million unique visitors each month. I am sure that the authoritative Tennis.com domain name has been helpful in its growth.
In the press release, Tennis.com was described as “the most valued online tennis domain,” and I would have to agree. I can’t really think of a better tennis-related domain name than Tennis.com.
Thanks to the ICA’s Phil Corwin for sharing this news with me.
Great name, no doubt! 🙂
BTW, according to Manta.com, The Tennis Media Co LLC has revenue for approx 7.0 mln USD.
In the spirit of the Guinness beer ad from several years back, “BRILLIANT!!”
And on that note, I will appraise Golf.com at minimum $xx,xxx,xxx, domain only. 🙂
Golf is more valuable than tennis ?
Seriously, you’re kidding, yes?